Award-winning Case Study For MangoPlate By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “MangoPlate”, or large enterprises, they have established a Facebook page for advertising and promotion. “MangoPlate” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “MangoPlate” through the method of adspy!

MangoPlate Facebook ad Introduction by ad spy method

“MangoPlate” introduction:언제 어디서나 맛집을 쉽고 빠르게 검색할 수 있는 망고플레이트, 앱에서도 확인해보세요! ■ 망고플레이트 웹 바로가기: ■ 맛있는 딜, EAT딜 바로가기: https://www.mangoplate.c

“MangoPlate” Facebook ads last run:2020-02-26 00:54:12

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “MangoPlate” ads data to help “MangoPlate” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “MangoPlate”. In this report, we analyze in detail the best ad cases of “MangoPlate”.

MangoPlate Top3 Ads Case Study:

Advertisers MangoPlate MangoPlate MangoPlate
Ad title 망고걸의 한식 파인다이닝 도전기 Photos from MangoPlate's post [캠퍼스 푸드트립] 신촌캠퍼스 편
Ad text 한식 파인다이닝, 어렵지 않아요! 우리나라 최초 미슐랭 셰프의 쿠킹쇼부터 디너 코스까지 보고 먹은 망고걸의 리얼 후기   #망고플레이트 #맛집엔BC #두레유 #유현수셰프 #미슐랭 세상세상 맛있다고 소문난 #더플레이스신메뉴 파스타부터 피자까지, 할인 받고 더 맛있게 즐겨보자!   더플레이스 신메뉴 22% 할인 받기! ▶ 어디서 무엇을 먹어야 할지 모르겠는 대학생을 위한 꿀팁!🤓 학교 앞 트렌디한 맛집부터 혼밥까지 배달 가능한 이 앱의 이름은?   힌트: ㅇㄱㅇ   정답 맞히고, 학교에서 함께...
CTA type N/A N/A N/A
Ad format Image Carousel Video
Categories App Page App Page App Page
Duration 1 days 3 days 5 days
Like 14 39 245

MangoPlate Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “MangoPlate” top 3 ads are: Image,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“MangoPlate” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “MangoPlate” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 망고걸의 한식 파인다이닝 도전기 Photos from MangoPlate's post [캠퍼스 푸드트립] 신촌캠퍼스 편
Ad text  한식 파인다이닝, 어렵지 않아요! 우리나라 최초 미슐랭 셰프의 쿠킹쇼부터 디너 코스까지 보고 먹은 망고걸의 리얼 후기   #망고플레이트 #맛집엔BC #두레유 #유현수셰프 #미슐랭  세상세상 맛있다고 소문난 #더플레이스신메뉴 파스타부터 피자까지, 할인 받고 더 맛있게 즐겨보자!   더플레이스 신메뉴 22% 할인 받기! ▶  어디서 무엇을 먹어야 할지 모르겠는 대학생을 위한 꿀팁!🤓 학교 앞 트렌디한 맛집부터 혼밥까지 배달 가능한 이 앱의 이름은?   힌트: ㅇㄱㅇ   정답 맞히고, 학교에서 함께...
Ad type  other  other  other
Ad word count 99  99  258

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “MangoPlate”, the text type used is other to obtain the best ad performance. “MangoPlate” can use this copy style more. On the other hand, “MangoPlate” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “MangoPlate” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “MangoPlate” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “MangoPlate” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “MangoPlate” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “MangoPlate” top 3 ads schedules are: 1 days,3 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “MangoPlate”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“MangoPlate” should put ads in the best time period, so that ads get the most value in a limited time.

Related “MangoPlate” ad case study report

If you want to check the best ad case study of other advertisers related to “MangoPlate”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “MangoPlate”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.