Award-winning Case Study For Mall of Africa By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mall of Africa”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mall of Africa” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mall of Africa” through the method of adspy!

Mall of Africa Facebook ad Introduction by ad spy method

“Mall of Africa” introduction:Introducing the modern shopping experience, Mall of Africa encapsulates Life's delights in an open and natural environment, inspired by Africa.

“Mall of Africa” Facebook ads last run:2020-02-11 05:12:50

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mall of Africa” ads data to help “Mall of Africa” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mall of Africa”. In this report, we analyze in detail the best ad cases of “Mall of Africa”.

Mall of Africa Top3 Ads Case Study:

Advertisers Mall of Africa Mall of Africa Mall of Africa
Ad title Mall Of Africa Mall of Africa Africa’s Art Collective Seasons - Autumn
Ad text Fashion, fun, food and family. Is there a better combination around? Get all four and more at Mal... Visit Mall of Africa for the Largest series of public art collectives in South Africa taking plac... 
Ad format Image Image Image
Categories Shopping Mall Shopping Mall Shopping Mall
Duration 5 days 1 days 1 days
Like 121 151 18

Mall of Africa Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mall of Africa” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mall of Africa” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mall of Africa” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Mall Of Africa Mall of Africa Africa’s Art Collective Seasons - Autumn
Ad text  Fashion, fun, food and family. Is there a better combination around? Get all four and more at Mal...  Visit Mall of Africa for the Largest series of public art collectives in South Africa taking plac...  
Ad type  other  other  other
Ad word count 171  202  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mall of Africa”, the text type used is other to obtain the best ad performance. “Mall of Africa” can use this copy style more. On the other hand, “Mall of Africa” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mall of Africa” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mall of Africa” are:LIKE_PAGE,MESSAGE_PAGE,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Mall of Africa” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mall of Africa” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mall of Africa” top 3 ads schedules are: 5 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mall of Africa”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Mall of Africa” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mall of Africa” ad case study report

If you want to check the best ad case study of other advertisers related to “Mall of Africa”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mall of Africa”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.