Award-winning Case Study For Malaysia Airlines By Adspy - BigSpy


Facebook is the world's largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it's individual users, small and medium enterprises like "Malaysia Airlines", or large enterprises, they have established a Facebook page for advertising and promotion. "Malaysia Airlines" chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on "Malaysia Airlines" through the method of adspy!You can check for more information on our website facebook ad spy.

Malaysia Airlines Facebook ad Introduction by ad spy method

"Malaysia Airlines" introduction:This is the official Facebook of Malaysia Airlines. We're online from Monday to Friday from 10am - 5pm (GMT+8).

"Malaysia Airlines" Facebook ads last run:2020-02-17 05:08:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.You can check for more information on facebook ads spy free.

BigSpy tracks and analyzes "Malaysia Airlines" ads data to help "Malaysia Airlines" find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. Get more advertising tips: "turbo ad finder alternative" "weight loss advertising ideas".

Now BigSpy generates an ad report for "Malaysia Airlines". In this report, we analyze in detail the best ad cases of "Malaysia Airlines".

Malaysia Airlines Top3 Ads Case Study:

Advertisers Malaysia Airlines Malaysia Airlines Malaysia Airlines
Ad title Malaysia Airlines Offer ends 15 March 2020 Malaysia Airlines
Ad text JCB cardholders can save up to 15% off Malaysia Airlines fares to any destination. Book now. JCB cardholders can save up to 15% off Malaysia Airlines fares to any destination. Book now. ประหยัดยิ่งขึ้นเมื่อคุณจองเที่ยวบินด้วยบัตร JCB
Ad format Carousel Image Carousel
Categories other other other
Duration 14 days 13 days 2 days
Like 1988 5008 153

Malaysia Airlines Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by "Malaysia Airlines" top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

"Malaysia Airlines" likes to use Carousel ads as material. In fact, Facebook's creatives determine the user's first sense. "Malaysia Airlines" perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry's latest ads and competitors' ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Malaysia Airlines Offer ends 15 March 2020 Malaysia Airlines
Ad text  JCB cardholders can save up to 15% off Malaysia Airlines fares to any destination. Book now.  JCB cardholders can save up to 15% off Malaysia Airlines fares to any destination. Book now.  ประหยัดยิ่งขึ้นเมื่อคุณจองเที่ยวบินด้วยบัตร JCB
Ad type  other  other  other
Ad word count 92  92  47

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of "Malaysia Airlines", the text type used is other to obtain the best ad performance. "Malaysia Airlines" can use this copy style more. On the other hand, "Malaysia Airlines" mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user's psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, "Malaysia Airlines" can learn competitors how to write a good ad copy. If you are interested in cross-border e-commerce or advertising optimization, you can also check dropship malaysia murah.

3. Type of CTA case study:

The types of CTA used by "Malaysia Airlines" are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help "Malaysia Airlines" gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the "Malaysia Airlines" test. If you are interested in cross-border e-commerce or advertising optimization, you can also check facebook targeting tool.

4. Ad schedule case study:

When doing Facebook ad marketing, "Malaysia Airlines" top 3 ads schedules are: 14 days,13 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the "Malaysia Airlines"'s top 1 ad duration is 14 days. Every advertisement has a life cycle.
"Malaysia Airlines" should put ads in the best time period, so that ads get the most value in a limited time. I think you might also be interested in these contents “Best Dropshipping Website“ ”oberlo alternatives“.

Related "Malaysia Airlines" ad case study report

If you want to check the best ad case study of other advertisers related to "Malaysia Airlines", you can click the name below to view the related report.

Finally, the above is the ad spy and case study for "Malaysia Airlines". The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.