Award-winning Case Study For MAKE UP FOR EVER By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “MAKE UP FOR EVER”, or large enterprises, they have established a Facebook page for advertising and promotion. “MAKE UP FOR EVER” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “MAKE UP FOR EVER” through the method of adspy!

MAKE UP FOR EVER Facebook ad Introduction by ad spy method


“MAKE UP FOR EVER” Facebook ads last run:2020-02-17 08:24:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “MAKE UP FOR EVER” ads data to help “MAKE UP FOR EVER” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “MAKE UP FOR EVER”. In this report, we analyze in detail the best ad cases of “MAKE UP FOR EVER”.

MAKE UP FOR EVER Top3 Ads Case Study:

Ad title 妝前多一步 透出好氣色加價購8折 問題肌神仙教母-柔霧空氣粉底液 夏日抗爆汗粉餅
Ad text 妝前多一步 讓美麗持妝一整天 調整臉部肌膚的色澤與平滑度 春妝撫上臉龐依舊保有「輕肌感」 ✅STEP1第一步奇肌對策 獨家「奇肌複合配方」 立即改善膚況、瞬效一次到位 全站單筆滿$1500,即... 2019最值得下手的粉底液 #柔霧空氣粉底液 羽量級粉體 不悶-不黏-不厚重 母親節兩件九折>> 快手刀來收下,晚了就怕又缺貨囉 滿滿好康 優惠鉅... #夏天必備防水底妝 #柔霧空氣粉餅 就算爆汗也不融妝 >> 高遮瑕不乾裂、極遮、柔霧 排行榜奪第一的高遮瑕粉餅 母親節優惠倒數結束(優惠券快來用)...
Ad format Video Video Video
Categories other Makeup Artist Makeup Artist
Duration 1 days 8 days 6 days
Like 22 11 11

MAKE UP FOR EVER Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “MAKE UP FOR EVER” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“MAKE UP FOR EVER” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “MAKE UP FOR EVER” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 妝前多一步 透出好氣色加價購8折 問題肌神仙教母-柔霧空氣粉底液 夏日抗爆汗粉餅
Ad text  妝前多一步 讓美麗持妝一整天 調整臉部肌膚的色澤與平滑度 春妝撫上臉龐依舊保有「輕肌感」 ✅STEP1第一步奇肌對策 獨家「奇肌複合配方」 立即改善膚況、瞬效一次到位 全站單筆滿$1500,即...  2019最值得下手的粉底液 #柔霧空氣粉底液 羽量級粉體 不悶-不黏-不厚重 母親節兩件九折>> 快手刀來收下,晚了就怕又缺貨囉 滿滿好康 優惠鉅...  #夏天必備防水底妝 #柔霧空氣粉餅 就算爆汗也不融妝 >> 高遮瑕不乾裂、極遮、柔霧 排行榜奪第一的高遮瑕粉餅 母親節優惠倒數結束(優惠券快來用)...
Ad type  other  other  other
Ad word count 339  191  143

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “MAKE UP FOR EVER”, the text type used is other to obtain the best ad performance. “MAKE UP FOR EVER” can use this copy style more. On the other hand, “MAKE UP FOR EVER” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “MAKE UP FOR EVER” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “MAKE UP FOR EVER” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “MAKE UP FOR EVER” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “MAKE UP FOR EVER” top 3 ads schedules are: 1 days,8 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “MAKE UP FOR EVER”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“MAKE UP FOR EVER” should put ads in the best time period, so that ads get the most value in a limited time.

Related “MAKE UP FOR EVER” ad case study report

If you want to check the best ad case study of other advertisers related to “MAKE UP FOR EVER”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “MAKE UP FOR EVER”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.