Award-winning Case Study For Make the Connection By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Make the Connection”, or large enterprises, they have established a Facebook page for advertising and promotion. “Make the Connection” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Make the Connection” through the method of adspy!

Make the Connection Facebook ad Introduction by ad spy method

“Make the Connection” introduction:Connecting Veterans and their loved ones to stories of strength and resources for living well.

“Make the Connection” Facebook ads last run:2020-01-24 19:59:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Make the Connection” ads data to help “Make the Connection” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Make the Connection”. In this report, we analyze in detail the best ad cases of “Make the Connection”.

Make the Connection Top3 Ads Case Study:

Advertisers Make the Connection Make the Connection Make the Connection
Ad title Make the Connection Make the Connection Make the Connection
Ad text “It has motivated me to keep my head high.” Watch this video of Darren, a #USNavy #Veteran, who m... After serving together, U.S. Army Veterans Brent and Justin noticed a lot of similarities in thei... Watch Veterans and their family members share real stories of strength and recovery, find useful ...
Ad format Image Image Image
Categories other other other
Duration 118 days 88 days 23 days
Like 21750 3059 2686

Make the Connection Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Make the Connection” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Make the Connection” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Make the Connection” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Make the Connection Make the Connection Make the Connection
Ad text  “It has motivated me to keep my head high.” Watch this video of Darren, a #USNavy #Veteran, who m...  After serving together, U.S. Army Veterans Brent and Justin noticed a lot of similarities in thei...  Watch Veterans and their family members share real stories of strength and recovery, find useful ...
Ad type  other  other  other
Ad word count 187  196  182

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Make the Connection”, the text type used is other to obtain the best ad performance. “Make the Connection” can use this copy style more. On the other hand, “Make the Connection” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Make the Connection” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Make the Connection” are:WATCH_MORE,LEARN_MORE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “Make the Connection” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Make the Connection” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Make the Connection” top 3 ads schedules are: 118 days,88 days, and 23 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Make the Connection”‘s top 1 ad duration is 118 days. Every advertisement has a life cycle.
“Make the Connection” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Make the Connection” ad case study report

If you want to check the best ad case study of other advertisers related to “Make the Connection”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Make the Connection”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.