Award-winning Case Study For Maison de la Poutine By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Maison de la Poutine”, or large enterprises, they have established a Facebook page for advertising and promotion. “Maison de la Poutine” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Maison de la Poutine” through the method of adspy!

Maison de la Poutine Facebook ad Introduction by ad spy method

“Maison de la Poutine” introduction:La Maison de la Poutine est le premier "fast-good" français 100% poutine ! Nos poutines sont élaborées par notre chef Erwan Caradec et préparées chaque jours avec des produits frais.

“Maison de la Poutine” Facebook ads last run:2020-02-24 22:02:11

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Maison de la Poutine” ads data to help “Maison de la Poutine” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Maison de la Poutine”. In this report, we analyze in detail the best ad cases of “Maison de la Poutine”.

Maison de la Poutine Top3 Ads Case Study:

Advertisers Maison de la Poutine Maison de la Poutine Maison de la Poutine
Ad title Maison de la Poutine Livraison - Maison de la Poutine - Paris Nord | Paris | Uber Eats Maison de la Poutine
Ad text  82 avenue de Parmentier, Paris 11e 11 rue Mandar, Paris 2e Paris : utilisez votre compte Uber pour commander chez Maison de la Poutine La Maison de la Poutine a ouvert au 82 avenue Parmentier ! Vous venez ? Avec qui ?
Ad format Image Image Video
Categories Canadian Restaurant Canadian Restaurant Canadian Restaurant
Duration 34 days 16 days 34 days
Like 0 0 0

Maison de la Poutine Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Maison de la Poutine” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Maison de la Poutine” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Maison de la Poutine” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Maison de la Poutine Livraison - Maison de la Poutine - Paris Nord | Paris | Uber Eats Maison de la Poutine
Ad text   82 avenue de Parmentier, Paris 11e 11 rue Mandar, Paris 2e  Paris : utilisez votre compte Uber pour commander chez Maison de la Poutine  La Maison de la Poutine a ouvert au 82 avenue Parmentier ! Vous venez ? Avec qui ?
Ad type  other  other  other
Ad word count 60  75  82

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Maison de la Poutine”, the text type used is other to obtain the best ad performance. “Maison de la Poutine” can use this copy style more. On the other hand, “Maison de la Poutine” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Maison de la Poutine” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Maison de la Poutine” are:N/A,SEE_MENU,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Maison de la Poutine” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Maison de la Poutine” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Maison de la Poutine” top 3 ads schedules are: 34 days,16 days, and 34 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Maison de la Poutine”‘s top 1 ad duration is 34 days. Every advertisement has a life cycle.
“Maison de la Poutine” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Maison de la Poutine” ad case study report

If you want to check the best ad case study of other advertisers related to “Maison de la Poutine”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Maison de la Poutine”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.