Award-winning Case Study For Maison Birks By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Maison Birks”, or large enterprises, they have established a Facebook page for advertising and promotion. “Maison Birks” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Maison Birks” through the method of adspy!

Maison Birks Facebook ad Introduction by ad spy method

“Maison Birks” introduction:Since 1879, Birks is about meaningful experiences and intimate relationships.

“Maison Birks” Facebook ads last run:2020-02-17 06:56:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Maison Birks” ads data to help “Maison Birks” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Maison Birks”. In this report, we analyze in detail the best ad cases of “Maison Birks”.

Maison Birks Top3 Ads Case Study:

Advertisers Maison Birks Maison Birks Maison Birks
Ad title 选购Birks,打造最完美的组合 Maison Birks Vendez votre or / Sell Your Gold with Maison Birks
Ad text 顶级珠宝,尽在Birks。混合不同Birks戒指,搭配不同风格,展现真我,打造属于你的精致造型。 顶级珠宝,尽在Birks。混合不同金属材质,搭配不同风格,展现真我,打造独一无二的珠宝饰品衣橱。 Vendez votre or avec confiance: Échangez vos métaux précieux pour de l’argent comptant le jour mê...
Ad format Video Carousel Image
Categories other other other
Duration 4 days 4 days 1 days
Like 18 5 97

Maison Birks Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Maison Birks” top 3 ads are: Video,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Maison Birks” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Maison Birks” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 选购Birks,打造最完美的组合 Maison Birks Vendez votre or / Sell Your Gold with Maison Birks
Ad text  顶级珠宝,尽在Birks。混合不同Birks戒指,搭配不同风格,展现真我,打造属于你的精致造型。  顶级珠宝,尽在Birks。混合不同金属材质,搭配不同风格,展现真我,打造独一无二的珠宝饰品衣橱。  Vendez votre or avec confiance: Échangez vos métaux précieux pour de l’argent comptant le jour mê...
Ad type  other  other  other
Ad word count 49  48  139

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Maison Birks”, the text type used is other to obtain the best ad performance. “Maison Birks” can use this copy style more. On the other hand, “Maison Birks” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Maison Birks” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Maison Birks” are:LEARN_MORE,LEARN_MORE,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Maison Birks” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Maison Birks” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Maison Birks” top 3 ads schedules are: 4 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Maison Birks”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Maison Birks” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Maison Birks” ad case study report

If you want to check the best ad case study of other advertisers related to “Maison Birks”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Maison Birks”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.