Award-winning Case Study For Mahjong Journey By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mahjong Journey”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mahjong Journey” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mahjong Journey” through the method of adspy!

Mahjong Journey Facebook ad Introduction by ad spy method

“Mahjong Journey” introduction:Embark on a magical journey in this addictive Mahjong Solitaire adventure!

“Mahjong Journey” Facebook ads last run:2019-12-20 17:56:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mahjong Journey” ads data to help “Mahjong Journey” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mahjong Journey”. In this report, we analyze in detail the best ad cases of “Mahjong Journey”.

Mahjong Journey Top3 Ads Case Study:

Advertisers Mahjong Journey Mahjong Journey Mahjong Journey
Ad title ⭐⭐⭐⭐⭐ "This game is SO addicting!" Play Free now! Play Free now!
Ad text Embark on a globe-trotting journey in this addictive Mahjong game! Play the TOP iPhone #MahjongSolitaire game! Play the TOP iPhone #MahjongSolitaire game!
Ad format Video Image Image
Categories other Games/Toys Games/Toys
Duration 1 days 4 days 1 days
Like 13 5 5

Mahjong Journey Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mahjong Journey” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mahjong Journey” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mahjong Journey” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ⭐⭐⭐⭐⭐ "This game is SO addicting!" Play Free now! Play Free now!
Ad text  Embark on a globe-trotting journey in this addictive Mahjong game!  Play the TOP iPhone #MahjongSolitaire game!  Play the TOP iPhone #MahjongSolitaire game!
Ad type  other  other  other
Ad word count 66  43  43

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mahjong Journey”, the text type used is other to obtain the best ad performance. “Mahjong Journey” can use this copy style more. On the other hand, “Mahjong Journey” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mahjong Journey” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mahjong Journey” are:PLAY_GAME,DOWNLOAD,DOWNLOAD.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “PLAY_GAME” help “Mahjong Journey” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mahjong Journey” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mahjong Journey” top 3 ads schedules are: 1 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mahjong Journey”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Mahjong Journey” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mahjong Journey” ad case study report

If you want to check the best ad case study of other advertisers related to “Mahjong Journey”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mahjong Journey”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.