Award-winning Case Study For Madison Gas and Electric By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Madison Gas and Electric”, or large enterprises, they have established a Facebook page for advertising and promotion. “Madison Gas and Electric” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Madison Gas and Electric” through the method of adspy!

Madison Gas and Electric Facebook ad Introduction by ad spy method

“Madison Gas and Electric” introduction:MGE actively monitors this page Monday - Friday, 8 AM - 5 PM. To report a power outage or other emergency, contact MGE at (608) 252-7111.

“Madison Gas and Electric” Facebook ads last run:2020-02-17 06:48:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Madison Gas and Electric” ads data to help “Madison Gas and Electric” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Madison Gas and Electric”. In this report, we analyze in detail the best ad cases of “Madison Gas and Electric”.

Madison Gas and Electric Top3 Ads Case Study:

Advertisers Madison Gas and Electric Madison Gas and Electric Madison Gas and Electric
Ad title Get in on the sun Road Trip No more trips to the gas station
Ad text Join Shared Solar from MGE. It's easy, local and affordable solar power. Does an electric vehicle (EV) reduce your fuel costs? You bet! Ride with us to Devil's Lake State... Tired of the gas station? Get an electric vehicle (EV). Then sign up for MGE's Charge@Home progra...
Ad format Image Image Image
Categories Business Service Business Service Business Service
Duration 2 days 2 days 2 days
Like 1 8 6

Madison Gas and Electric Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Madison Gas and Electric” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Madison Gas and Electric” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Madison Gas and Electric” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Get in on the sun Road Trip No more trips to the gas station
Ad text  Join Shared Solar from MGE. It's easy, local and affordable solar power.  Does an electric vehicle (EV) reduce your fuel costs? You bet! Ride with us to Devil's Lake State...  Tired of the gas station? Get an electric vehicle (EV). Then sign up for MGE's Charge@Home progra...
Ad type  other  other  other
Ad word count 72  165  178

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Madison Gas and Electric”, the text type used is other to obtain the best ad performance. “Madison Gas and Electric” can use this copy style more. On the other hand, “Madison Gas and Electric” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Madison Gas and Electric” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Madison Gas and Electric” are:SIGN_UP,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Madison Gas and Electric” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Madison Gas and Electric” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Madison Gas and Electric” top 3 ads schedules are: 2 days,2 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Madison Gas and Electric”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Madison Gas and Electric” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Madison Gas and Electric” ad case study report

If you want to check the best ad case study of other advertisers related to “Madison Gas and Electric”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Madison Gas and Electric”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.