Award-winning Case Study For Mactan Cebu Airport By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mactan Cebu Airport”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mactan Cebu Airport” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mactan Cebu Airport” through the method of adspy!

Mactan Cebu Airport Facebook ad Introduction by ad spy method

“Mactan Cebu Airport” introduction:This is the official Facebook page for Mactan Cebu International Airport (MCIA). This page is monitored Mon - Fri, 9 a.m. - 5 p.m., excluding holidays.

“Mactan Cebu Airport” Facebook ads last run:2020-02-17 06:56:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mactan Cebu Airport” ads data to help “Mactan Cebu Airport” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mactan Cebu Airport”. In this report, we analyze in detail the best ad cases of “Mactan Cebu Airport”.

Mactan Cebu Airport Top3 Ads Case Study:

Advertisers Mactan Cebu Airport Mactan Cebu Airport Mactan Cebu Airport
Ad title BOOK your FREE vacation to Cebu! Routes Asia 2019 Highlights Mactan Cebu Airport
Ad text FREE Cebu Vacation Promo You know what's better than a vacation? FREE VACAY!! Watch the video be... Routes Asia 2019, the only route development event dedicated to the Asia Pacific region, just con... MCIA ADVISORY: New airport traffic flow starting 15 March 2019 Effective Friday, 15 March 2019, ...
Ad format Video Video Image
Categories Airport Airport Airport
Duration 30 days 17 days 1 days
Like 7 546 582

Mactan Cebu Airport Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mactan Cebu Airport” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mactan Cebu Airport” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mactan Cebu Airport” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title BOOK your FREE vacation to Cebu! Routes Asia 2019 Highlights Mactan Cebu Airport
Ad text  FREE Cebu Vacation Promo You know what's better than a vacation? FREE VACAY!! Watch the video be...  Routes Asia 2019, the only route development event dedicated to the Asia Pacific region, just con...  MCIA ADVISORY: New airport traffic flow starting 15 March 2019 Effective Friday, 15 March 2019, ...
Ad type  other  other  other
Ad word count 301  466  326

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mactan Cebu Airport”, the text type used is other to obtain the best ad performance. “Mactan Cebu Airport” can use this copy style more. On the other hand, “Mactan Cebu Airport” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mactan Cebu Airport” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mactan Cebu Airport” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Mactan Cebu Airport” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mactan Cebu Airport” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mactan Cebu Airport” top 3 ads schedules are: 30 days,17 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mactan Cebu Airport”‘s top 1 ad duration is 30 days. Every advertisement has a life cycle.
“Mactan Cebu Airport” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mactan Cebu Airport” ad case study report

If you want to check the best ad case study of other advertisers related to “Mactan Cebu Airport”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mactan Cebu Airport”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.