Award-winning Case Study For Macquarie University By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Macquarie University”, or large enterprises, they have established a Facebook page for advertising and promotion. “Macquarie University” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Macquarie University” through the method of adspy!

Macquarie University Facebook ad Introduction by ad spy method

“Macquarie University” introduction:An innovative research-focused university with a unique interdisciplinary approach to learning.

“Macquarie University” Facebook ads last run:2020-02-17 06:48:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Macquarie University” ads data to help “Macquarie University” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Macquarie University”. In this report, we analyze in detail the best ad cases of “Macquarie University”.

Macquarie University Top3 Ads Case Study:

Advertisers Macquarie University Macquarie University Macquarie University
Ad title University Entry Options University Entry Options Study at Macquarie University
Ad text There are many options to get into uni - you're much more than your ATAR. Preference Macquarie 1st. There are many options to get into uni - you're much more than your ATAR. Preference Macquarie 1st Check out our courses co-created with some of the most recognised companies in the world to get y...
Ad format Video Image Image
Categories other other other
Duration 7 days 1 days 3 days
Like 26 23 49

Macquarie University Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Macquarie University” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Macquarie University” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Macquarie University” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title University Entry Options University Entry Options Study at Macquarie University
Ad text  There are many options to get into uni - you're much more than your ATAR. Preference Macquarie 1st.  There are many options to get into uni - you're much more than your ATAR. Preference Macquarie 1st  Check out our courses co-created with some of the most recognised companies in the world to get y...
Ad type  other  other  other
Ad word count 99  98  126

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Macquarie University”, the text type used is other to obtain the best ad performance. “Macquarie University” can use this copy style more. On the other hand, “Macquarie University” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Macquarie University” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Macquarie University” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Macquarie University” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Macquarie University” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Macquarie University” top 3 ads schedules are: 7 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Macquarie University”‘s top 1 ad duration is 7 days. Every advertisement has a life cycle.
“Macquarie University” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Macquarie University” ad case study report

If you want to check the best ad case study of other advertisers related to “Macquarie University”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Macquarie University”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.