Award-winning Case Study For Macmillan Cancer Support By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Macmillan Cancer Support”, or large enterprises, they have established a Facebook page for advertising and promotion. “Macmillan Cancer Support” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Macmillan Cancer Support” through the method of adspy!

Macmillan Cancer Support Facebook ad Introduction by ad spy method

“Macmillan Cancer Support” introduction:Macmillan Cancer Support improves the lives of people affected by cancer. This page is monitored Mon-Fri 9am-5pm.

“Macmillan Cancer Support” Facebook ads last run:2020-01-24 18:29:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Macmillan Cancer Support” ads data to help “Macmillan Cancer Support” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Macmillan Cancer Support”. In this report, we analyze in detail the best ad cases of “Macmillan Cancer Support”.

Macmillan Cancer Support Top3 Ads Case Study:

Advertisers Macmillan Cancer Support Macmillan Cancer Support Macmillan Cancer Support
Ad title Macmillan Cancer Support Donate to #SaveOurSupport Macmillan Free Will Service
Ad text Chloe, who features in the first episode of our new podcast "Talking Cancer", tells us about deal... With the growing number of people living with cancer, more people are calling our Support Line th... Today’s the day to look after the people and causes close to your heart. It’s easy with our Free ...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 1773 2322 379

Macmillan Cancer Support Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Macmillan Cancer Support” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Macmillan Cancer Support” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Macmillan Cancer Support” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Macmillan Cancer Support Donate to #SaveOurSupport Macmillan Free Will Service
Ad text  Chloe, who features in the first episode of our new podcast "Talking Cancer", tells us about deal...  With the growing number of people living with cancer, more people are calling our Support Line th...  Today’s the day to look after the people and causes close to your heart. It’s easy with our Free ...
Ad type  other  other  other
Ad word count 2083  257  211

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Macmillan Cancer Support”, the text type used is other to obtain the best ad performance. “Macmillan Cancer Support” can use this copy style more. On the other hand, “Macmillan Cancer Support” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Macmillan Cancer Support” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Macmillan Cancer Support” are:N/A,DONATE_NOW,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Macmillan Cancer Support” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Macmillan Cancer Support” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Macmillan Cancer Support” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Macmillan Cancer Support”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Macmillan Cancer Support” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Macmillan Cancer Support” ad case study report

If you want to check the best ad case study of other advertisers related to “Macmillan Cancer Support”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Macmillan Cancer Support”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.