Award-winning Case Study For Mackenzie 1870 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mackenzie 1870”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mackenzie 1870” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mackenzie 1870” through the method of adspy!

Mackenzie 1870 Facebook ad Introduction by ad spy method

“Mackenzie 1870” introduction:Esta é a página oficial da Universidade Presbiteriana Mackenzie. Acompanhe e participe das atividades que acontecem em nossos campi.

“Mackenzie 1870” Facebook ads last run:2020-02-17 07:40:39

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mackenzie 1870” ads data to help “Mackenzie 1870” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mackenzie 1870”. In this report, we analyze in detail the best ad cases of “Mackenzie 1870”.

Mackenzie 1870 Top3 Ads Case Study:

Advertisers Mackenzie 1870 Mackenzie 1870 Mackenzie 1870
Ad title Evangélica agora é Mackenzie Mestrado e Doutorado Mackenzie. Faça Pós-Graduação Mackenzie Alphaville
Ad text Evangélica agora é Mackenzie. Vestibular 2020. Tradição e credibilidade que você só encontra aqui... Faça Mestrado e Doutorado na Universidade Presbiteriana Mackenzie. Conte com uma instituição de e... 
Ad format Video Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 139 3365 0

Mackenzie 1870 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mackenzie 1870” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mackenzie 1870” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mackenzie 1870” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Evangélica agora é Mackenzie Mestrado e Doutorado Mackenzie. Faça Pós-Graduação Mackenzie Alphaville
Ad text  Evangélica agora é Mackenzie. Vestibular 2020. Tradição e credibilidade que você só encontra aqui...  Faça Mestrado e Doutorado na Universidade Presbiteriana Mackenzie. Conte com uma instituição de e...  
Ad type  other  other  other
Ad word count 160  247  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mackenzie 1870”, the text type used is other to obtain the best ad performance. “Mackenzie 1870” can use this copy style more. On the other hand, “Mackenzie 1870” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mackenzie 1870” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mackenzie 1870” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Mackenzie 1870” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mackenzie 1870” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mackenzie 1870” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mackenzie 1870”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Mackenzie 1870” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mackenzie 1870” ad case study report

If you want to check the best ad case study of other advertisers related to “Mackenzie 1870”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mackenzie 1870”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.