Award-winning Case Study For Machu Picchu Brasil By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Machu Picchu Brasil”, or large enterprises, they have established a Facebook page for advertising and promotion. “Machu Picchu Brasil” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Machu Picchu Brasil” through the method of adspy!

Machu Picchu Brasil Facebook ad Introduction by ad spy method

“Machu Picchu Brasil” introduction:(11) 2528-2456 - Machu Picchu Brasil é a única operadora com escritórios próprios em São Paulo e no Peru. http://www.machupicchubrasil.com.br/

“Machu Picchu Brasil” Facebook ads last run:2020-02-17 07:32:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Machu Picchu Brasil” ads data to help “Machu Picchu Brasil” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Machu Picchu Brasil”. In this report, we analyze in detail the best ad cases of “Machu Picchu Brasil”.

Machu Picchu Brasil Top3 Ads Case Study:

 1st2nd3rd
Advertisers Machu Picchu Brasil Machu Picchu Brasil Machu Picchu Brasil
Ad title Baixe o Material e Arrume Suas Malas 8 dias e 7 noites a partir de R$ 4.619,00 16 dias e 15 noites a partir de 10x R$ 796,50
Ad text  Confira as Melhores dicas de viagem para o Peru e conheça os passeios que não podem faltar no se... Um roteiro exclusivo para quem deseja explorar ao máximo da Cidade dos Reis, com seus diversos po... Embarque neste roteiro para conhecer os principais atrativos do Peru, começando pela capital, Lim...
CTA type DOWNLOAD LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other Travel Agency Travel Agency
Duration 1 days 33 days 1 days
Like 109 8 117

Machu Picchu Brasil Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Machu Picchu Brasil” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Machu Picchu Brasil” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Machu Picchu Brasil” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Baixe o Material e Arrume Suas Malas 8 dias e 7 noites a partir de R$ 4.619,00 16 dias e 15 noites a partir de 10x R$ 796,50
Ad text   Confira as Melhores dicas de viagem para o Peru e conheça os passeios que não podem faltar no se...  Um roteiro exclusivo para quem deseja explorar ao máximo da Cidade dos Reis, com seus diversos po...  Embarque neste roteiro para conhecer os principais atrativos do Peru, começando pela capital, Lim...
Ad type  other  other  other
Ad word count 107  138  276

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Machu Picchu Brasil”, the text type used is other to obtain the best ad performance. “Machu Picchu Brasil” can use this copy style more. On the other hand, “Machu Picchu Brasil” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Machu Picchu Brasil” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Machu Picchu Brasil” are:DOWNLOAD,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DOWNLOAD” help “Machu Picchu Brasil” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Machu Picchu Brasil” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Machu Picchu Brasil” top 3 ads schedules are: 1 days,33 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Machu Picchu Brasil”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Machu Picchu Brasil” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Machu Picchu Brasil” ad case study report

If you want to check the best ad case study of other advertisers related to “Machu Picchu Brasil”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Machu Picchu Brasil”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.