Award-winning Case Study For Móveis Pietá By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Móveis Pietá”, or large enterprises, they have established a Facebook page for advertising and promotion. “Móveis Pietá” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Móveis Pietá” through the method of adspy!

Móveis Pietá Facebook ad Introduction by ad spy method

“Móveis Pietá” introduction:Não é só satisfazer o cliente mas também exceder suas expectativas e encantar por meio de um fantástico atendimento, fazendo com que possam retornam sempre para novos negócios.

“Móveis Pietá” Facebook ads last run:2020-02-17 09:36:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Móveis Pietá” ads data to help “Móveis Pietá” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Móveis Pietá”. In this report, we analyze in detail the best ad cases of “Móveis Pietá”.

Móveis Pietá Top3 Ads Case Study:

 1st2nd3rd
Advertisers Móveis Pietá Móveis Pietá Móveis Pietá
Ad title 790,00 Sofá com Pilow Qual seu sofá preferido ? Outlet Cotia
Ad text Turmaaaa que tudoooo esses preços ❤️❤️❤️ Anotem aí 25/01 Fechamento Desapega Pietá #fechamentodes... Turmaaaaa aqui tem o sofá que você merece. Parcelamos no boleto Sofá Retrátil e articulado Molas... Dias das Mães Móveis Pietá COMUNICADO: Essa promoção só é valida a partir do dia 10/05 e não faz...
CTA type LEARN_MORE LEARN_MORE N/A
Ad format Video Video Video
Categories other other Furniture Store
Duration 1 days 1 days 1 days
Like 301 0 178

Móveis Pietá Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Móveis Pietá” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Móveis Pietá” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Móveis Pietá” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 790,00 Sofá com Pilow Qual seu sofá preferido ? Outlet Cotia
Ad text  Turmaaaa que tudoooo esses preços ❤️❤️❤️ Anotem aí 25/01 Fechamento Desapega Pietá #fechamentodes...  Turmaaaaa aqui tem o sofá que você merece. Parcelamos no boleto Sofá Retrátil e articulado Molas...  Dias das Mães Móveis Pietá COMUNICADO: Essa promoção só é valida a partir do dia 10/05 e não faz...
Ad type  other  other  other
Ad word count 1422  267  1542

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Móveis Pietá”, the text type used is other to obtain the best ad performance. “Móveis Pietá” can use this copy style more. On the other hand, “Móveis Pietá” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Móveis Pietá” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Móveis Pietá” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Móveis Pietá” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Móveis Pietá” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Móveis Pietá” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Móveis Pietᔑs top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Móveis Pietá” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Móveis Pietá” ad case study report

If you want to check the best ad case study of other advertisers related to “Móveis Pietá”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Móveis Pietá”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.