Award-winning Case Study For Mérchand Square By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mérchand Square”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mérchand Square” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mérchand Square” through the method of adspy!

Mérchand Square Facebook ad Introduction by ad spy method

“Mérchand Square” introduction:The finest craftsmanship in men's leather bags.

“Mérchand Square” Facebook ads last run:2020-02-20 23:24:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mérchand Square” ads data to help “Mérchand Square” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mérchand Square”. In this report, we analyze in detail the best ad cases of “Mérchand Square”.

Mérchand Square Top3 Ads Case Study:

Advertisers Mérchand Square Mérchand Square Mérchand Square
Ad title Why Small Details Matter Travel or Work? 2 Designs Fight It Out
Ad text "I never write reviews. In fact, this is the first review that I have ever written, but I feel co... "This bag fits all the bills. My laptop fits securely into the laptop pocket and the external poc... We've made a larger version of our most popular Courier briefcase to understand what our members ...
Ad format Image Image Video
Categories other other other
Duration 6 days 1 days 1 days
Like 23 57 13

Mérchand Square Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mérchand Square” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mérchand Square” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mérchand Square” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Why Small Details Matter Travel or Work? 2 Designs Fight It Out
Ad text  "I never write reviews. In fact, this is the first review that I have ever written, but I feel co...  "This bag fits all the bills. My laptop fits securely into the laptop pocket and the external poc...  We've made a larger version of our most popular Courier briefcase to understand what our members ...
Ad type  other  other  other
Ad word count 1648  1037  255

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mérchand Square”, the text type used is other to obtain the best ad performance. “Mérchand Square” can use this copy style more. On the other hand, “Mérchand Square” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mérchand Square” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mérchand Square” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Mérchand Square” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mérchand Square” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mérchand Square” top 3 ads schedules are: 6 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mérchand Square”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Mérchand Square” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mérchand Square” ad case study report

If you want to check the best ad case study of other advertisers related to “Mérchand Square”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mérchand Square”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.