Award-winning Case Study For Médecins Sans Frontières Japan By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Médecins Sans Frontières Japan”, or large enterprises, they have established a Facebook page for advertising and promotion. “Médecins Sans Frontières Japan” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Médecins Sans Frontières Japan” through the method of adspy!

Médecins Sans Frontières Japan Facebook ad Introduction by ad spy method

“Médecins Sans Frontières Japan” introduction:国境なき医師団(MSF)は、非営利で国際的な民間の医療・人道援助団体です。

“Médecins Sans Frontières Japan” Facebook ads last run:2020-02-15 19:20:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Médecins Sans Frontières Japan” ads data to help “Médecins Sans Frontières Japan” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Médecins Sans Frontières Japan”. In this report, we analyze in detail the best ad cases of “Médecins Sans Frontières Japan”.

Médecins Sans Frontières Japan Top3 Ads Case Study:

Advertisers Médecins Sans Frontières Japan Médecins Sans Frontières Japan Médecins Sans Frontières Japan
Ad title "僕がそこへ行く理由"10話 【ナイジェリア緊急援助活動にご協力ください】 世界の‘緊急事態’に医療の支援を
Ad text ---------------------------------------------------------------- 国境なき医師団 小児科医の加藤医師が、世界の活動現場で得た出会い... 中東で最も貧しい国とされるイエメン。暫定政権軍と反政府勢力の軍事衝突が勃発してから、この3月で4年を迎えた。 人びとは今も、地雷や銃撃戦などの武力による被害、貧困、不十分な医療体制などに苦しんで... 命の危機に直面している人びとを救うため 国境なき医師団の緊急医療活動にご協力を
Ad format Image Carousel Video
Categories Non-Governmental Organization (NGO) Non-Governmental Organization (NGO) Non-Governmental Organization (NGO)
Duration 56 days 18 days 40 days
Like 228 0 372

Médecins Sans Frontières Japan Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Médecins Sans Frontières Japan” top 3 ads are: Image,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Médecins Sans Frontières Japan” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Médecins Sans Frontières Japan” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title "僕がそこへ行く理由"10話 【ナイジェリア緊急援助活動にご協力ください】 世界の‘緊急事態’に医療の支援を
Ad text  ---------------------------------------------------------------- 国境なき医師団 小児科医の加藤医師が、世界の活動現場で得た出会い...  中東で最も貧しい国とされるイエメン。暫定政権軍と反政府勢力の軍事衝突が勃発してから、この3月で4年を迎えた。 人びとは今も、地雷や銃撃戦などの武力による被害、貧困、不十分な医療体制などに苦しんで...  命の危機に直面している人びとを救うため 国境なき医師団の緊急医療活動にご協力を
Ad type  other  other  other
Ad word count 253  181  39

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Médecins Sans Frontières Japan”, the text type used is other to obtain the best ad performance. “Médecins Sans Frontières Japan” can use this copy style more. On the other hand, “Médecins Sans Frontières Japan” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Médecins Sans Frontières Japan” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Médecins Sans Frontières Japan” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Médecins Sans Frontières Japan” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Médecins Sans Frontières Japan” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Médecins Sans Frontières Japan” top 3 ads schedules are: 56 days,18 days, and 40 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Médecins Sans Frontières Japan”‘s top 1 ad duration is 56 days. Every advertisement has a life cycle.
“Médecins Sans Frontières Japan” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Médecins Sans Frontières Japan” ad case study report

If you want to check the best ad case study of other advertisers related to “Médecins Sans Frontières Japan”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Médecins Sans Frontières Japan”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.