Award-winning Case Study For Lux Express By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Lux Express”, or large enterprises, they have established a Facebook page for advertising and promotion. “Lux Express” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Lux Express” through the method of adspy!

Lux Express Facebook ad Introduction by ad spy method

“Lux Express” introduction:Welcome to Lux Express’ official Facebook page! Visit also our homepage:

“Lux Express” Facebook ads last run:2020-02-17 05:12:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Lux Express” ads data to help “Lux Express” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Lux Express”. In this report, we analyze in detail the best ad cases of “Lux Express”.

Lux Express Top3 Ads Case Study:

Advertisers Lux Express Lux Express Lux Express
Ad title Lux Express Warszawa - Wilno Od 39zl Хельсинки от 650₽ | Lux Express
Ad text GIVEAWAYIT IS TIME TO TRAVEL Win tickets to your desired destination and back home for you and y... Podróżujcie do Wilna! 
Ad format Image Image Image
Categories Bus Line Bus Line Bus Line
Duration 1 days 54 days 197 days
Like 0 664 47

Lux Express Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Lux Express” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Lux Express” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Lux Express” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Lux Express Warszawa - Wilno Od 39zl Хельсинки от 650₽ | Lux Express
Ad text  GIVEAWAYIT IS TIME TO TRAVEL Win tickets to your desired destination and back home for you and y...  Podróżujcie do Wilna!  
Ad type  other  other  other
Ad word count 266  21  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Lux Express”, the text type used is other to obtain the best ad performance. “Lux Express” can use this copy style more. On the other hand, “Lux Express” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Lux Express” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Lux Express” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Lux Express” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Lux Express” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Lux Express” top 3 ads schedules are: 1 days,54 days, and 197 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Lux Express”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Lux Express” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Lux Express” ad case study report

If you want to check the best ad case study of other advertisers related to “Lux Express”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Lux Express”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.