Award-winning Case Study For Lutron Electronics By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Lutron Electronics”, or large enterprises, they have established a Facebook page for advertising and promotion. “Lutron Electronics” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Lutron Electronics” through the method of adspy!

Lutron Electronics Facebook ad Introduction by ad spy method

“Lutron Electronics” introduction:Lutron dimmers, motorized shades and automated control solutions create ambiance, add convenience, and save energy in homes & businesses around the world.

“Lutron Electronics” Facebook ads last run:2020-02-17 06:32:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Lutron Electronics” ads data to help “Lutron Electronics” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Lutron Electronics”. In this report, we analyze in detail the best ad cases of “Lutron Electronics”.

Lutron Electronics Top3 Ads Case Study:

Advertisers Lutron Electronics Lutron Electronics Lutron Electronics
Ad title Serena Shades by Lutron Automated & Smart Serena Shades by Lutron! Control your Window Shades from your Smartphone!
Ad text Open-close Serena shades with your smartphone. Easy to install and create your own smart home. Lu... Check out DIY HomeKit-enabled battery powered custom Serena Shades. Order free fabric samples & s... Enhance your Smart-Home with smart window shades! Open-close Serena Shades with your smartphone. ...
Ad format Video Image Image
Categories Electronics Electronics Electronics
Duration 1 days 1 days 1 days
Like 1 0 1

Lutron Electronics Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Lutron Electronics” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Lutron Electronics” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Lutron Electronics” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Serena Shades by Lutron Automated & Smart Serena Shades by Lutron! Control your Window Shades from your Smartphone!
Ad text  Open-close Serena shades with your smartphone. Easy to install and create your own smart home. Lu...  Check out DIY HomeKit-enabled battery powered custom Serena Shades. Order free fabric samples & s...  Enhance your Smart-Home with smart window shades! Open-close Serena Shades with your smartphone. ...
Ad type  other  other  other
Ad word count 170  108  148

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Lutron Electronics”, the text type used is other to obtain the best ad performance. “Lutron Electronics” can use this copy style more. On the other hand, “Lutron Electronics” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Lutron Electronics” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Lutron Electronics” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Lutron Electronics” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Lutron Electronics” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Lutron Electronics” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Lutron Electronics”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Lutron Electronics” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Lutron Electronics” ad case study report

If you want to check the best ad case study of other advertisers related to “Lutron Electronics”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Lutron Electronics”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.