Award-winning Case Study For Luminus Energie By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Luminus Energie”, or large enterprises, they have established a Facebook page for advertising and promotion. “Luminus Energie” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Luminus Energie” through the method of adspy!

Luminus Energie Facebook ad Introduction by ad spy method

“Luminus Energie” introduction:Luminus levert graag uw elektriciteit en gas! Luminus fournit avec plaisir votre electricité et gaz !

“Luminus Energie” Facebook ads last run:2020-01-20 21:07:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Luminus Energie” ads data to help “Luminus Energie” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Luminus Energie”. In this report, we analyze in detail the best ad cases of “Luminus Energie”.

Luminus Energie Top3 Ads Case Study:

Advertisers Luminus Energie Luminus Energie Luminus Energie
Ad title [Wedstrijd] Samen vooruit naar een 100% groen 2020! Pour un avenir plus libre Bereken online je prijs
Ad text Kerstmis is voorbij, maar tóch kan jij 2020 beginnen met tientallen ecologische geschenken! Ken ... Devenez plus autonome en produisant votre énergie avec les panneaux solaires Luminus! Nieuwe ketel nodig? Luminus regelt alles. Zodat jij deze winter kan doen waar je zin in hebt.
Ad format Image Image Video
Categories other other other
Duration 1 days 29 days 1 days
Like 43 13 2

Luminus Energie Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Luminus Energie” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Luminus Energie” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Luminus Energie” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title [Wedstrijd] Samen vooruit naar een 100% groen 2020! Pour un avenir plus libre Bereken online je prijs
Ad text  Kerstmis is voorbij, maar tóch kan jij 2020 beginnen met tientallen ecologische geschenken! Ken ...  Devenez plus autonome en produisant votre énergie avec les panneaux solaires Luminus!  Nieuwe ketel nodig? Luminus regelt alles. Zodat jij deze winter kan doen waar je zin in hebt.
Ad type  other  other  other
Ad word count 208  85  94

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Luminus Energie”, the text type used is other to obtain the best ad performance. “Luminus Energie” can use this copy style more. On the other hand, “Luminus Energie” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Luminus Energie” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Luminus Energie” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Luminus Energie” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Luminus Energie” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Luminus Energie” top 3 ads schedules are: 1 days,29 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Luminus Energie”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Luminus Energie” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Luminus Energie” ad case study report

If you want to check the best ad case study of other advertisers related to “Luminus Energie”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Luminus Energie”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.