Award-winning Case Study For Luminess Cosmetics By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Luminess Cosmetics”, or large enterprises, they have established a Facebook page for advertising and promotion. “Luminess Cosmetics” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Luminess Cosmetics” through the method of adspy!

Luminess Cosmetics Facebook ad Introduction by ad spy method

“Luminess Cosmetics” introduction:Luminess is the creator of the World's leading Airbrush Systems and Airbrush Cosmetics. For more information visit

“Luminess Cosmetics” Facebook ads last run:2020-02-17 05:04:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Luminess Cosmetics” ads data to help “Luminess Cosmetics” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Luminess Cosmetics”. In this report, we analyze in detail the best ad cases of “Luminess Cosmetics”.

Luminess Cosmetics Top3 Ads Case Study:

Advertisers Luminess Cosmetics Luminess Cosmetics Luminess Cosmetics
Ad title Luminess Airbrush - 50% Off! COMPLETE SYSTEM Apply Your Makeup In Minutes - Luminess Air Luminess Cosmetics (@luminesscosmetics) • Instagram photos and videos
Ad text NEW 5th Generation Luminess ICON Airbrush System with SILK 4-in-1 Foundation - helps cover flaws ... Need A Makeup Upgrade? Try Our NEW Luminess Airbrush System. -Natural Flawless Skin -100% Color-... These different shades of blues have us mesmerized @annybeeutee!
Ad format Video Video Image
Categories other Product/Service Product/Service
Duration 38 days 241 days 1 days
Like 2829 2140 0

Luminess Cosmetics Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Luminess Cosmetics” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Luminess Cosmetics” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Luminess Cosmetics” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Luminess Airbrush - 50% Off! COMPLETE SYSTEM Apply Your Makeup In Minutes - Luminess Air Luminess Cosmetics (@luminesscosmetics) • Instagram photos and videos
Ad text  NEW 5th Generation Luminess ICON Airbrush System with SILK 4-in-1 Foundation - helps cover flaws ...  Need A Makeup Upgrade? Try Our NEW Luminess Airbrush System. -Natural Flawless Skin -100% Color-...  These different shades of blues have us mesmerized @annybeeutee!
Ad type  other  other  other
Ad word count 144  157  65

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Luminess Cosmetics”, the text type used is other to obtain the best ad performance. “Luminess Cosmetics” can use this copy style more. On the other hand, “Luminess Cosmetics” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Luminess Cosmetics” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Luminess Cosmetics” are:SHOP_NOW,SHOP_NOW,VIEW_INSTAGRAM_PROFILE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Luminess Cosmetics” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Luminess Cosmetics” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Luminess Cosmetics” top 3 ads schedules are: 38 days,241 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Luminess Cosmetics”‘s top 1 ad duration is 38 days. Every advertisement has a life cycle.
“Luminess Cosmetics” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Luminess Cosmetics” ad case study report

If you want to check the best ad case study of other advertisers related to “Luminess Cosmetics”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Luminess Cosmetics”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.