Award-winning Case Study For LUMINA Festival da Luz By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “LUMINA Festival da Luz”, or large enterprises, they have established a Facebook page for advertising and promotion. “LUMINA Festival da Luz” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “LUMINA Festival da Luz” through the method of adspy!

LUMINA Festival da Luz Facebook ad Introduction by ad spy method

“LUMINA Festival da Luz” introduction:O LUMINA Festival da Luz é um evento que recria o espaço urbano com espectáculos de luz e cor, projecções multimédia e instalações interactivas.

“LUMINA Festival da Luz” Facebook ads last run:2020-02-20 20:58:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “LUMINA Festival da Luz” ads data to help “LUMINA Festival da Luz” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “LUMINA Festival da Luz”. In this report, we analyze in detail the best ad cases of “LUMINA Festival da Luz”.

LUMINA Festival da Luz Top3 Ads Case Study:

 1st2nd3rd
Advertisers LUMINA Festival da Luz LUMINA Festival da Luz LUMINA Festival da Luz
Ad title LUMINA Festival da Luz LUMINA Festival da Luz LUMINA Festival da Luz
Ad text E assim foi o LUMINA 2018 Muito obrigada a todos os que nos visitaram e fizeram parte deste fest... O LUMINA chegou ao fim. Reveja alguns dos momentos :D A Oficina das Pessoas já ganha forma no Fosso da Muralha 😍 O que será que a Renault está a prepar...
CTA type N/A MESSAGE_PAGE N/A
Ad format Video Video Image
Categories Organization Organization Organization
Duration 1 days 1 days 1 days
Like 41 125 35

LUMINA Festival da Luz Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “LUMINA Festival da Luz” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“LUMINA Festival da Luz” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “LUMINA Festival da Luz” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title LUMINA Festival da Luz LUMINA Festival da Luz LUMINA Festival da Luz
Ad text  E assim foi o LUMINA 2018 Muito obrigada a todos os que nos visitaram e fizeram parte deste fest...  O LUMINA chegou ao fim. Reveja alguns dos momentos :D  A Oficina das Pessoas já ganha forma no Fosso da Muralha 😍 O que será que a Renault está a prepar...
Ad type  other  other  other
Ad word count 202  53  123

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “LUMINA Festival da Luz”, the text type used is other to obtain the best ad performance. “LUMINA Festival da Luz” can use this copy style more. On the other hand, “LUMINA Festival da Luz” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “LUMINA Festival da Luz” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “LUMINA Festival da Luz” are:N/A,MESSAGE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “LUMINA Festival da Luz” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “LUMINA Festival da Luz” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “LUMINA Festival da Luz” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “LUMINA Festival da Luz”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“LUMINA Festival da Luz” should put ads in the best time period, so that ads get the most value in a limited time.

Related “LUMINA Festival da Luz” ad case study report

If you want to check the best ad case study of other advertisers related to “LUMINA Festival da Luz”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “LUMINA Festival da Luz”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.