Award-winning Case Study For Lulu and Sky By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Lulu and Sky”, or large enterprises, they have established a Facebook page for advertising and promotion. “Lulu and Sky” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Lulu and Sky” through the method of adspy!

Lulu and Sky Facebook ad Introduction by ad spy method

“Lulu and Sky” introduction:An online fashion forum, transcends the online retail landscape for women and children by offering leading-edge styles covering a rainbow of categories.

“Lulu and Sky” Facebook ads last run:2020-02-17 06:28:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Lulu and Sky” ads data to help “Lulu and Sky” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Lulu and Sky”. In this report, we analyze in detail the best ad cases of “Lulu and Sky”.

Lulu and Sky Top3 Ads Case Study:

Advertisers Lulu and Sky Lulu and Sky Lulu and Sky
Ad title Lulu and Sky Few Hours Sale Few Hour Sale
Ad text Super Weekend Sale- Upto 90% OFF Buy More & Save More ✓ Extra 5% OFF* On App Only. Use Code: APP5... Today Sale ❤️ Min 70-90% OFF on Shoes. ✓ Extra 5% OFF* On App Only. Use Code: APP5 Time to restock your essentials! Get 70-85% OFF On Everything Buy More & Save More. ✓ Extra 5% O...
Ad format Carousel Carousel Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 141 317 80

Lulu and Sky Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Lulu and Sky” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Lulu and Sky” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Lulu and Sky” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Lulu and Sky Few Hours Sale Few Hour Sale
Ad text  Super Weekend Sale- Upto 90% OFF Buy More & Save More ✓ Extra 5% OFF* On App Only. Use Code: APP5...  Today Sale ❤️ Min 70-90% OFF on Shoes. ✓ Extra 5% OFF* On App Only. Use Code: APP5  Time to restock your essentials! Get 70-85% OFF On Everything Buy More & Save More. ✓ Extra 5% O...
Ad type  other  other  other
Ad word count 193  83  224

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Lulu and Sky”, the text type used is other to obtain the best ad performance. “Lulu and Sky” can use this copy style more. On the other hand, “Lulu and Sky” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Lulu and Sky” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Lulu and Sky” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Lulu and Sky” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Lulu and Sky” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Lulu and Sky” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Lulu and Sky”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Lulu and Sky” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Lulu and Sky” ad case study report

If you want to check the best ad case study of other advertisers related to “Lulu and Sky”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Lulu and Sky”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.