Award-winning Case Study For Lucky Rentals By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Lucky Rentals”, or large enterprises, they have established a Facebook page for advertising and promotion. “Lucky Rentals” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Lucky Rentals” through the method of adspy!

Lucky Rentals Facebook ad Introduction by ad spy method

“Lucky Rentals” introduction:Low campervan rates for travel in NZ and Australia. http://www.luckyrentals.co.nz, http://www.lucky-rentals.com.au

“Lucky Rentals” Facebook ads last run:2020-02-21 06:20:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Lucky Rentals” ads data to help “Lucky Rentals” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Lucky Rentals”. In this report, we analyze in detail the best ad cases of “Lucky Rentals”.

Lucky Rentals Top3 Ads Case Study:

 1st2nd3rd
Advertisers Lucky Rentals Lucky Rentals Lucky Rentals
Ad title Simple Hassle Free Camper Rental Reliable And Affordable Camper Rental The Cheapest Car & Camper Rental In NZ
Ad text Diesel, Auto, 2 Berth Sleeper Vans. Book from $99/day - That's Lucky! Less time spent looking for affordable camper rentals means more time spent on adventures Simply browse our selection of cars and campers -Book Now!
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Image Image Image
Categories Travel Service Travel Service Travel Service
Duration 118 days 18 days 56 days
Like 0 0 1

Lucky Rentals Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Lucky Rentals” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Lucky Rentals” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Lucky Rentals” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Simple Hassle Free Camper Rental Reliable And Affordable Camper Rental The Cheapest Car & Camper Rental In NZ
Ad text  Diesel, Auto, 2 Berth Sleeper Vans. Book from $99/day - That's Lucky!  Less time spent looking for affordable camper rentals means more time spent on adventures  Simply browse our selection of cars and campers -Book Now!
Ad type  other  other  other
Ad word count 69  89  58

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Lucky Rentals”, the text type used is other to obtain the best ad performance. “Lucky Rentals” can use this copy style more. On the other hand, “Lucky Rentals” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Lucky Rentals” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Lucky Rentals” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Lucky Rentals” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Lucky Rentals” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Lucky Rentals” top 3 ads schedules are: 118 days,18 days, and 56 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Lucky Rentals”‘s top 1 ad duration is 118 days. Every advertisement has a life cycle.
“Lucky Rentals” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Lucky Rentals” ad case study report

If you want to check the best ad case study of other advertisers related to “Lucky Rentals”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Lucky Rentals”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.