Award-winning Case Study For Lucca Cafés Especiais By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Lucca Cafés Especiais”, or large enterprises, they have established a Facebook page for advertising and promotion. “Lucca Cafés Especiais” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Lucca Cafés Especiais” through the method of adspy!

Lucca Cafés Especiais Facebook ad Introduction by ad spy method

“Lucca Cafés Especiais” introduction:Um espaço aconchegante para curtir cafés especiais, comidas e cervejas especiais. A cozy place to drink specialty coffee, beer and more.

“Lucca Cafés Especiais” Facebook ads last run:2020-02-22 18:50:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Lucca Cafés Especiais” ads data to help “Lucca Cafés Especiais” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Lucca Cafés Especiais”. In this report, we analyze in detail the best ad cases of “Lucca Cafés Especiais”.

Lucca Cafés Especiais Top3 Ads Case Study:

Advertisers Lucca Cafés Especiais Lucca Cafés Especiais Lucca Cafés Especiais
Ad title Lucca Cafés Especiais Cafés de abril | Clube de Assinatura CLUBE DE ASSINATURA
Ad text Aproveite a promoção de Páscoa do Lucca! Exclusivo em nossa loja na Rua Pres. Taunay, 40 - Batel ... Conheça os 4 cafés do nosso clube de assinatura no mês de abril. Conheça o clube de assinaturas de cafés do Lucca.
Ad format Image Video Image
Categories Coffee Shop Coffee Shop Coffee Shop
Duration 9 days 9 days 3 days
Like 46 9 2

Lucca Cafés Especiais Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Lucca Cafés Especiais” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Lucca Cafés Especiais” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Lucca Cafés Especiais” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Lucca Cafés Especiais Cafés de abril | Clube de Assinatura CLUBE DE ASSINATURA
Ad text  Aproveite a promoção de Páscoa do Lucca! Exclusivo em nossa loja na Rua Pres. Taunay, 40 - Batel ...  Conheça os 4 cafés do nosso clube de assinatura no mês de abril.  Conheça o clube de assinaturas de cafés do Lucca.
Ad type  other  other  other
Ad word count 107  64  49

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Lucca Cafés Especiais”, the text type used is other to obtain the best ad performance. “Lucca Cafés Especiais” can use this copy style more. On the other hand, “Lucca Cafés Especiais” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Lucca Cafés Especiais” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Lucca Cafés Especiais” are:GET_DIRECTIONS,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_DIRECTIONS” help “Lucca Cafés Especiais” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Lucca Cafés Especiais” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Lucca Cafés Especiais” top 3 ads schedules are: 9 days,9 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Lucca Cafés Especiais”‘s top 1 ad duration is 9 days. Every advertisement has a life cycle.
“Lucca Cafés Especiais” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Lucca Cafés Especiais” ad case study report

If you want to check the best ad case study of other advertisers related to “Lucca Cafés Especiais”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Lucca Cafés Especiais”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.