Award-winning Case Study For Lowes Australia By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Lowes Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Lowes Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Lowes Australia” through the method of adspy!

Lowes Australia Facebook ad Introduction by ad spy method

“Lowes Australia” introduction:Welcome to http://www.lowes.com.au We are leading the way in Australian Menswear, Boyswear and Schoolwear. We offer well made clothing at affordable prices.

“Lowes Australia” Facebook ads last run:2020-02-17 06:48:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Lowes Australia” ads data to help “Lowes Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Lowes Australia”. In this report, we analyze in detail the best ad cases of “Lowes Australia”.

Lowes Australia Top3 Ads Case Study:

 1st2nd3rd
Advertisers Lowes Australia Lowes Australia Lowes Australia
Ad title Lowes Australia Lowes Australia Photos from Lowes Australia's post
Ad text For 120 years, LOWES has been providing well-made clothing at affordable prices. NEW WINTER CATALOGUE - We've got you covered from head to toe. Check out our new range available ... Have you seen our supporters gear for the Parramatta Eels?! The NRL season has begun! So check o...
CTA type LIKE_PAGE SHOP_NOW N/A
Ad format Video Image Carousel
Categories Men's Clothing Store Men's Clothing Store Men's Clothing Store
Duration 43 days 1 days 14 days
Like 194 147 50

Lowes Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Lowes Australia” top 3 ads are: Video,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Lowes Australia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Lowes Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Lowes Australia Lowes Australia Photos from Lowes Australia's post
Ad text  For 120 years, LOWES has been providing well-made clothing at affordable prices.  NEW WINTER CATALOGUE - We've got you covered from head to toe. Check out our new range available ...  Have you seen our supporters gear for the Parramatta Eels?! The NRL season has begun! So check o...
Ad type  other  other  other
Ad word count 80  127  239

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Lowes Australia”, the text type used is other to obtain the best ad performance. “Lowes Australia” can use this copy style more. On the other hand, “Lowes Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Lowes Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Lowes Australia” are:LIKE_PAGE,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Lowes Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Lowes Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Lowes Australia” top 3 ads schedules are: 43 days,1 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Lowes Australia”‘s top 1 ad duration is 43 days. Every advertisement has a life cycle.
“Lowes Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Lowes Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Lowes Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Lowes Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.