Award-winning Case Study For Lord of Dungeons By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Lord of Dungeons”, or large enterprises, they have established a Facebook page for advertising and promotion. “Lord of Dungeons” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Lord of Dungeons” through the method of adspy!

Lord of Dungeons Facebook ad Introduction by ad spy method

“Lord of Dungeons” introduction:Lord of Dungeon is a manage-and-collect game that you can manage your own town and dungeons so that eventually you become the emperor of the world.

“Lord of Dungeons” Facebook ads last run:2020-02-18 23:09:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Lord of Dungeons” ads data to help “Lord of Dungeons” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Lord of Dungeons”. In this report, we analyze in detail the best ad cases of “Lord of Dungeons”.

Lord of Dungeons Top3 Ads Case Study:

Advertisers Lord of Dungeons Lord of Dungeons Lord of Dungeons
Ad title 지금 당장 플레이! 24/7 DUNGEON OPERATION Welcome to Lord of Dungeons
Ad text 기존과는 전혀 다른 새로운 개념의 던전 경영 게임. 어떤 모험들이 당신을 기다리고 있을지 궁금하지 않으신가요? 몬스터를 고용하면, 영주님의 던전에 모험가들이 찾아옵니다! 던전 관리에 도전해보세요. 전략적인 당신이라면 황제가 될 수 있습니다. 300개 이상의 동료, 몬스터 육성! 새로운 컨셉의 24시간 경영 육성 게임 세계에서 가장 강한 영주임을 증명하라 ! 유용한 아이템들을 게임시작 동시에 획득 가능☆
Ad format Video Image Image
Categories Games/Toys Games/Toys Games/Toys
Duration 3 days 51 days 96 days
Like 2 1 7

Lord of Dungeons Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Lord of Dungeons” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Lord of Dungeons” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Lord of Dungeons” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 지금 당장 플레이! 24/7 DUNGEON OPERATION Welcome to Lord of Dungeons
Ad text  기존과는 전혀 다른 새로운 개념의 던전 경영 게임. 어떤 모험들이 당신을 기다리고 있을지 궁금하지 않으신가요?  몬스터를 고용하면, 영주님의 던전에 모험가들이 찾아옵니다! 던전 관리에 도전해보세요. 전략적인 당신이라면 황제가 될 수 있습니다.  300개 이상의 동료, 몬스터 육성! 새로운 컨셉의 24시간 경영 육성 게임 세계에서 가장 강한 영주임을 증명하라 ! 유용한 아이템들을 게임시작 동시에 획득 가능☆
Ad type  other  other  other
Ad word count 61  72  91

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Lord of Dungeons”, the text type used is other to obtain the best ad performance. “Lord of Dungeons” can use this copy style more. On the other hand, “Lord of Dungeons” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Lord of Dungeons” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Lord of Dungeons” are:PLAY_GAME,PLAY_GAME,PLAY_GAME.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “PLAY_GAME” help “Lord of Dungeons” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Lord of Dungeons” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Lord of Dungeons” top 3 ads schedules are: 3 days,51 days, and 96 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Lord of Dungeons”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Lord of Dungeons” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Lord of Dungeons” ad case study report

If you want to check the best ad case study of other advertisers related to “Lord of Dungeons”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Lord of Dungeons”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.