Award-winning Case Study For London Pass By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “London Pass”, or large enterprises, they have established a Facebook page for advertising and promotion. “London Pass” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “London Pass” through the method of adspy!

London Pass Facebook ad Introduction by ad spy method

“London Pass” introduction:Welcome to the official London Pass page. Visiting London? Save time and money here:

“London Pass” Facebook ads last run:2020-02-01 04:01:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “London Pass” ads data to help “London Pass” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “London Pass”. In this report, we analyze in detail the best ad cases of “London Pass”.

London Pass Top3 Ads Case Study:

Advertisers London Pass London Pass London Pass
Ad title London Pass Up to 15% Off - Use Code FB15 Get The London Pass® Before Sale Ends Today!
Ad text The city, and all its great savings, are at your fingertips. Get up to an extra 15% off your pass... Save on Sightseeing with The London Pass® Save time & money with The London Pass®! Check out the full list of 80+ attractions included for ...
Ad format Carousel Image Image
Categories other other other
Duration 9 days 6 days 1 days
Like 21 77 16

London Pass Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “London Pass” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“London Pass” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “London Pass” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title London Pass Up to 15% Off - Use Code FB15 Get The London Pass® Before Sale Ends Today!
Ad text  The city, and all its great savings, are at your fingertips. Get up to an extra 15% off your pass...  Save on Sightseeing with The London Pass®  Save time & money with The London Pass®! Check out the full list of 80+ attractions included for ...
Ad type  other  other  other
Ad word count 130  41  128

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “London Pass”, the text type used is other to obtain the best ad performance. “London Pass” can use this copy style more. On the other hand, “London Pass” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “London Pass” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “London Pass” are:LEARN_MORE,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “London Pass” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “London Pass” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “London Pass” top 3 ads schedules are: 9 days,6 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “London Pass”‘s top 1 ad duration is 9 days. Every advertisement has a life cycle.
“London Pass” should put ads in the best time period, so that ads get the most value in a limited time.

Related “London Pass” ad case study report

If you want to check the best ad case study of other advertisers related to “London Pass”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “London Pass”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.