Award-winning Case Study For Local Express South Melbourne By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Local Express South Melbourne”, or large enterprises, they have established a Facebook page for advertising and promotion. “Local Express South Melbourne” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Local Express South Melbourne” through the method of adspy!

Local Express South Melbourne Facebook ad Introduction by ad spy method

“Local Express South Melbourne” introduction:Offering a mixed range of supermarket products including organic & gluten free options, take home meals & more including wide range of beer, wine & spirits

“Local Express South Melbourne” Facebook ads last run:2020-02-21 09:24:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Local Express South Melbourne” ads data to help “Local Express South Melbourne” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Local Express South Melbourne”. In this report, we analyze in detail the best ad cases of “Local Express South Melbourne”.

Local Express South Melbourne Top3 Ads Case Study:

 1st2nd3rd
Advertisers Local Express South Melbourne Local Express South Melbourne Local Express South Melbourne
Ad title Local Express South Melbourne Local Express South Melbourne Local Express South Melbourne
Ad text Offering a mixed range of supermarket products including organic & gluten free options, take home... Offering a mixed range of supermarket products including organic & gluten free options, take home... Australia Day long weekend... Yes we are open all weekend Come in and pick up supplies for your...
CTA type GET_DIRECTIONS CONTACT_US N/A
Ad format Image Video Image
Categories Grocery Store Grocery Store Grocery Store
Duration 1 days 9 days 1 days
Like 0 1 13

Local Express South Melbourne Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Local Express South Melbourne” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Local Express South Melbourne” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Local Express South Melbourne” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Local Express South Melbourne Local Express South Melbourne Local Express South Melbourne
Ad text  Offering a mixed range of supermarket products including organic & gluten free options, take home...  Offering a mixed range of supermarket products including organic & gluten free options, take home...  Australia Day long weekend... Yes we are open all weekend Come in and pick up supplies for your...
Ad type  other  other  other
Ad word count 155  155  174

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Local Express South Melbourne”, the text type used is other to obtain the best ad performance. “Local Express South Melbourne” can use this copy style more. On the other hand, “Local Express South Melbourne” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Local Express South Melbourne” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Local Express South Melbourne” are:GET_DIRECTIONS,CONTACT_US,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_DIRECTIONS” help “Local Express South Melbourne” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Local Express South Melbourne” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Local Express South Melbourne” top 3 ads schedules are: 1 days,9 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Local Express South Melbourne”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Local Express South Melbourne” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Local Express South Melbourne” ad case study report

If you want to check the best ad case study of other advertisers related to “Local Express South Melbourne”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Local Express South Melbourne”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.