Award-winning Case Study For Liverpool FC By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Liverpool FC”, or large enterprises, they have established a Facebook page for advertising and promotion. “Liverpool FC” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Liverpool FC” through the method of adspy!

Liverpool FC Facebook ad Introduction by ad spy method

“Liverpool FC” introduction:Official Facebook page of Liverpool FC, 18 times champions of England and 5 times champions of Europe.

“Liverpool FC” Facebook ads last run:2020-01-20 21:07:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Liverpool FC” ads data to help “Liverpool FC” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Liverpool FC”. In this report, we analyze in detail the best ad cases of “Liverpool FC”.

Liverpool FC Top3 Ads Case Study:

Advertisers Liverpool FC Liverpool FC Liverpool FC
Ad title Ian Rush meets Bob Paisley | Project Stand Red #5 FACE OFF | Van Dijk and Gomez | The best...? LIVE | Klopp's West Ham press conference
Ad text Using cutting-edge technology, Liverpool's all-time record goalscorer Ian Rush and the great Bob ... Best superpower? 100m sprint winner? Who doesn’t like ketchup OR brown sauce?! 🤔🤣 Don’t miss a s... Jürgen Klopp is LIVE to preview our clash against West Ham United ️ Stay tuned for the latest fi...
CTA type N/A N/A N/A
Ad format Video Video Video
Categories other other other
Duration 5 days 1 days 1 days
Like 9256 75 9792

Liverpool FC Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Liverpool FC” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Liverpool FC” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Liverpool FC” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ian Rush meets Bob Paisley | Project Stand Red #5 FACE OFF | Van Dijk and Gomez | The best...? LIVE | Klopp's West Ham press conference
Ad text  Using cutting-edge technology, Liverpool's all-time record goalscorer Ian Rush and the great Bob ...  Best superpower? 100m sprint winner? Who doesn’t like ketchup OR brown sauce?! 🤔🤣 Don’t miss a s...  Jürgen Klopp is LIVE to preview our clash against West Ham United ️ Stay tuned for the latest fi...
Ad type  other  other  other
Ad word count 163  142  125

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Liverpool FC”, the text type used is other to obtain the best ad performance. “Liverpool FC” can use this copy style more. On the other hand, “Liverpool FC” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Liverpool FC” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Liverpool FC” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Liverpool FC” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Liverpool FC” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Liverpool FC” top 3 ads schedules are: 5 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Liverpool FC”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Liverpool FC” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Liverpool FC” ad case study report

If you want to check the best ad case study of other advertisers related to “Liverpool FC”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Liverpool FC”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.