Award-winning Case Study For Live Nation China By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Live Nation China”, or large enterprises, they have established a Facebook page for advertising and promotion. “Live Nation China” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Live Nation China” through the method of adspy!

Live Nation China Facebook ad Introduction by ad spy method

“Live Nation China” introduction:Live Nation is one of the global leaders in providing live entertainment. This page showcases all of our upcoming shows in China.

“Live Nation China” Facebook ads last run:2020-02-11 05:56:49

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Live Nation China” ads data to help “Live Nation China” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Live Nation China”. In this report, we analyze in detail the best ad cases of “Live Nation China”.

Live Nation China Top3 Ads Case Study:

Advertisers Live Nation China Live Nation China Live Nation China
Ad title Why Don't We "The Invitation Tour" Shanghai 超敢男团"爱的邀请"世界巡演上海站 Mariah Carey 2018 Live in Shanghai 世界巡回演唱会2018上海站 Dua Lipa 2018 Live in Shanghai 中国巡演上海站
Ad text 国际流行明星 Why Don't We 超敢男团将于8月21日首次重磅登陆上海,在摩登天空 Modern Sky Lab 带来精彩表演。自2018年2月开启超敢男团“爱的邀请”大型世界巡演以来,... Live Nation 官方独家宣布,格莱美奖得主及史上最畅销女歌手、流行音乐天后 Mariah Carey 玛丽亚•凯莉2018世界巡演上海站正式确认!10月24日,Mariah Carey ... 英国创作巨星女歌手 Dua Lipa 将于2018年9月开启其备受瞩目的首次个人中国大陆巡演,登陆广州和上海带来两场个人演唱会!Dua Lipa是Spotify平台上播放量最高的女歌手,其最新单...
Ad format Image Image Image
Categories Concert Tour Concert Tour Concert Tour
Duration 12 days 7 days 7 days
Like 312 148 171

Live Nation China Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Live Nation China” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Live Nation China” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Live Nation China” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Why Don't We "The Invitation Tour" Shanghai 超敢男团"爱的邀请"世界巡演上海站 Mariah Carey 2018 Live in Shanghai 世界巡回演唱会2018上海站 Dua Lipa 2018 Live in Shanghai 中国巡演上海站
Ad text  国际流行明星 Why Don't We 超敢男团将于8月21日首次重磅登陆上海,在摩登天空 Modern Sky Lab 带来精彩表演。自2018年2月开启超敢男团“爱的邀请”大型世界巡演以来,...  Live Nation 官方独家宣布,格莱美奖得主及史上最畅销女歌手、流行音乐天后 Mariah Carey 玛丽亚•凯莉2018世界巡演上海站正式确认!10月24日,Mariah Carey ...  英国创作巨星女歌手 Dua Lipa 将于2018年9月开启其备受瞩目的首次个人中国大陆巡演,登陆广州和上海带来两场个人演唱会!Dua Lipa是Spotify平台上播放量最高的女歌手,其最新单...
Ad type  other  other  other
Ad word count 462  599  500

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Live Nation China”, the text type used is other to obtain the best ad performance. “Live Nation China” can use this copy style more. On the other hand, “Live Nation China” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Live Nation China” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Live Nation China” are:BUY_TICKETS,BUY_TICKETS,BUY_TICKETS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Live Nation China” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Live Nation China” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Live Nation China” top 3 ads schedules are: 12 days,7 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Live Nation China”‘s top 1 ad duration is 12 days. Every advertisement has a life cycle.
“Live Nation China” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Live Nation China” ad case study report

If you want to check the best ad case study of other advertisers related to “Live Nation China”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Live Nation China”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.