Award-winning Case Study For Little Passports By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Little Passports”, or large enterprises, they have established a Facebook page for advertising and promotion. “Little Passports” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Little Passports” through the method of adspy!

Little Passports Facebook ad Introduction by ad spy method

“Little Passports” introduction:Monthly packages deliver the world to your child with fun activities and online games. Perfect for ages 3-12.

“Little Passports” Facebook ads last run:2020-02-17 05:44:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Little Passports” ads data to help “Little Passports” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Little Passports”. In this report, we analyze in detail the best ad cases of “Little Passports”.

Little Passports Top3 Ads Case Study:

Advertisers Little Passports Little Passports Little Passports
Ad title The Award-Winning Subscription Box For Kids Fun Monthly Subscriptions for Kids of All Ages Fun Monthly Subscriptions for Kids of All Ages
Ad text Last month, children discovered one of these destinations with Little Passports: A: France B: ... Spark your child's curiosity about the world with hands-on projects delivered every month. Inspire your child to learn about the world with hands-on crafts, projects and experiments. Enjo...
Ad format Video Video Video
Categories other other other
Duration 32 days 41 days 1 days
Like 5866 6059 36

Little Passports Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Little Passports” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Little Passports” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Little Passports” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Award-Winning Subscription Box For Kids Fun Monthly Subscriptions for Kids of All Ages Fun Monthly Subscriptions for Kids of All Ages
Ad text  Last month, children discovered one of these destinations with Little Passports: A: France B: ...  Spark your child's curiosity about the world with hands-on projects delivered every month.  Inspire your child to learn about the world with hands-on crafts, projects and experiments. Enjo...
Ad type  other  other  other
Ad word count 165  90  151

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Little Passports”, the text type used is other to obtain the best ad performance. “Little Passports” can use this copy style more. On the other hand, “Little Passports” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Little Passports” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Little Passports” are:WATCH_MORE,LEARN_MORE,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “Little Passports” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Little Passports” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Little Passports” top 3 ads schedules are: 32 days,41 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Little Passports”‘s top 1 ad duration is 32 days. Every advertisement has a life cycle.
“Little Passports” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Little Passports” ad case study report

If you want to check the best ad case study of other advertisers related to “Little Passports”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Little Passports”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.