LinePost 線報 Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “LinePost 線報” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “LinePost 線報” ads and analyzes advertising data to help “LinePost 線報” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “LinePost 線報”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “LinePost 線報”.

LinePost 線報 Facebook adspy

“LinePost 線報” introduction:不以立場先行,包容、客觀、用心、為您報導! 面對全城大事,我們無所退縮,因為香港人具備堅實的知識與智慧。

“LinePost 線報” Facebook ads last run:2020-02-20 22:54:17

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers LinePost 線報 LinePost 線報 LinePost 線報
Ad title 專訪台灣總統參選人張善政:民進黨壞事做盡.不落台台灣必玩完 LinePost 線報 葉劉工聯炮製民粹毒藥 搞領展換選票犧牲法治
Ad text 【線報專訪】台灣總統參選人張善政:民進黨壞事做盡.不落台台灣必玩完 張善政之所以決定參選,是蔡英文政府管治不力,壞事做盡,只安插親信出任「肥缺」。兩岸問題上,他認為中華民國本身只是一個代名詞。... 【今日講呢 D】任何人在香港都可被引渡回大陸?田北俊:咁搞法,美國銀行金融界黎香港,想在大灣區投資,係咪要諗過先? 【編輯評論】葉劉工聯炮製民粹毒藥 搞領展換選票犧牲法治 葉劉淑儀、麥美娟如此作法,除宣告自由市場、契約精神在香港從此已死外,更有為「政府當年決定」掩飾錯誤之嫌。最遲在 2010 年、於房屋署負...
CTA type LEARN_MORE LIKE_PAGE LEARN_MORE
Ad format Image Image Image
Categories Media/News Company Media/News Company Media/News Company
Duration 5 days 1 days 1 days
Like 68 0 9

LinePost 線報 facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “LinePost 線報” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title專訪台灣總統參選人張善政:民進黨壞事做盡.不落台台灣必玩完LinePost 線報葉劉工聯炮製民粹毒藥 搞領展換選票犧牲法治
Ad text 【線報專訪】台灣總統參選人張善政:民進黨壞事做盡.不落台台灣必玩完 張善政之所以決定參選,是蔡英文政府管治不力,壞事做盡,只安插親信出任「肥缺」。兩岸問題上,他認為中華民國本身只是一個代名詞。... 【今日講呢 D】任何人在香港都可被引渡回大陸?田北俊:咁搞法,美國銀行金融界黎香港,想在大灣區投資,係咪要諗過先? 【編輯評論】葉劉工聯炮製民粹毒藥 搞領展換選票犧牲法治 葉劉淑儀、麥美娟如此作法,除宣告自由市場、契約精神在香港從此已死外,更有為「政府當年決定」掩飾錯誤之嫌。最遲在 2010 年、於房屋署負...
Ad type other other other
Ad word count277 57 237

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “LinePost 線報”, the text type used is other to obtain the best advertising results. “LinePost 線報” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “LinePost 線報” are:LEARN_MORE,LIKE_PAGE,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “LinePost 線報” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“LinePost 線報” When Facebook ads are placed on Facebook, the ad schedules are 5 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “LinePost 線報”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.