Award-winning Case Study For LinePost 線報 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “LinePost 線報”, or large enterprises, they have established a Facebook page for advertising and promotion. “LinePost 線報” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “LinePost 線報” through the method of adspy!

LinePost 線報 Facebook ad Introduction by ad spy method

“LinePost 線報” introduction:不以立場先行,包容、客觀、用心、為您報導! 面對全城大事,我們無所退縮,因為香港人具備堅實的知識與智慧。

“LinePost 線報” Facebook ads last run:2020-02-20 22:54:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “LinePost 線報” ads data to help “LinePost 線報” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “LinePost 線報”. In this report, we analyze in detail the best ad cases of “LinePost 線報”.

LinePost 線報 Top3 Ads Case Study:

Advertisers LinePost 線報 LinePost 線報 LinePost 線報
Ad title 專訪台灣總統參選人張善政:民進黨壞事做盡.不落台台灣必玩完 LinePost 線報 葉劉工聯炮製民粹毒藥 搞領展換選票犧牲法治
Ad text 【線報專訪】台灣總統參選人張善政:民進黨壞事做盡.不落台台灣必玩完 張善政之所以決定參選,是蔡英文政府管治不力,壞事做盡,只安插親信出任「肥缺」。兩岸問題上,他認為中華民國本身只是一個代名詞。... 【今日講呢 D】任何人在香港都可被引渡回大陸?田北俊:咁搞法,美國銀行金融界黎香港,想在大灣區投資,係咪要諗過先? 【編輯評論】葉劉工聯炮製民粹毒藥 搞領展換選票犧牲法治 葉劉淑儀、麥美娟如此作法,除宣告自由市場、契約精神在香港從此已死外,更有為「政府當年決定」掩飾錯誤之嫌。最遲在 2010 年、於房屋署負...
Ad format Image Image Image
Categories Media/News Company Media/News Company Media/News Company
Duration 5 days 1 days 1 days
Like 68 0 9

LinePost 線報 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “LinePost 線報” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“LinePost 線報” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “LinePost 線報” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 專訪台灣總統參選人張善政:民進黨壞事做盡.不落台台灣必玩完 LinePost 線報 葉劉工聯炮製民粹毒藥 搞領展換選票犧牲法治
Ad text  【線報專訪】台灣總統參選人張善政:民進黨壞事做盡.不落台台灣必玩完 張善政之所以決定參選,是蔡英文政府管治不力,壞事做盡,只安插親信出任「肥缺」。兩岸問題上,他認為中華民國本身只是一個代名詞。...  【今日講呢 D】任何人在香港都可被引渡回大陸?田北俊:咁搞法,美國銀行金融界黎香港,想在大灣區投資,係咪要諗過先?  【編輯評論】葉劉工聯炮製民粹毒藥 搞領展換選票犧牲法治 葉劉淑儀、麥美娟如此作法,除宣告自由市場、契約精神在香港從此已死外,更有為「政府當年決定」掩飾錯誤之嫌。最遲在 2010 年、於房屋署負...
Ad type  other  other  other
Ad word count 277  57  237

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “LinePost 線報”, the text type used is other to obtain the best ad performance. “LinePost 線報” can use this copy style more. On the other hand, “LinePost 線報” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “LinePost 線報” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “LinePost 線報” are:LEARN_MORE,LIKE_PAGE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “LinePost 線報” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “LinePost 線報” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “LinePost 線報” top 3 ads schedules are: 5 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “LinePost 線報”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“LinePost 線報” should put ads in the best time period, so that ads get the most value in a limited time.

Related “LinePost 線報” ad case study report

If you want to check the best ad case study of other advertisers related to “LinePost 線報”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “LinePost 線報”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.