Award-winning Case Study For Lighting Collective By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Lighting Collective”, or large enterprises, they have established a Facebook page for advertising and promotion. “Lighting Collective” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Lighting Collective” through the method of adspy!

Lighting Collective Facebook ad Introduction by ad spy method

“Lighting Collective” introduction:Lighting Collective offers you a carefully curated selection of luxury lighting, with a focus on quality and design from industry leaders.

“Lighting Collective” Facebook ads last run:2020-02-17 07:40:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Lighting Collective” ads data to help “Lighting Collective” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Lighting Collective”. In this report, we analyze in detail the best ad cases of “Lighting Collective”.

Lighting Collective Top3 Ads Case Study:

Advertisers Lighting Collective Lighting Collective Lighting Collective
Ad title Lighting Collective Lighting Collective Lighting Collective
Ad text Get your home winter ready today! Add warmth to your space with our latest designer range of deco... Light Up Your Outdoor Living! Explore Our Stunning Range Of Exterior Wall Lights. Handpicked By O... Add undeniable character & instant warmth to your space with the natural texture and handmade qua...
Ad format Carousel Carousel Carousel
Categories Retail Company Retail Company Retail Company
Duration 1 days 13 days 57 days
Like 0 4 1

Lighting Collective Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Lighting Collective” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Lighting Collective” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Lighting Collective” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Lighting Collective Lighting Collective Lighting Collective
Ad text  Get your home winter ready today! Add warmth to your space with our latest designer range of deco...  Light Up Your Outdoor Living! Explore Our Stunning Range Of Exterior Wall Lights. Handpicked By O...  Add undeniable character & instant warmth to your space with the natural texture and handmade qua...
Ad type  other  other  other
Ad word count 238  180  264

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Lighting Collective”, the text type used is other to obtain the best ad performance. “Lighting Collective” can use this copy style more. On the other hand, “Lighting Collective” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Lighting Collective” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Lighting Collective” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Lighting Collective” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Lighting Collective” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Lighting Collective” top 3 ads schedules are: 1 days,13 days, and 57 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Lighting Collective”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Lighting Collective” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Lighting Collective” ad case study report

If you want to check the best ad case study of other advertisers related to “Lighting Collective”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Lighting Collective”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.