Award-winning Case Study For Lifeway Kefir By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Lifeway Kefir”, or large enterprises, they have established a Facebook page for advertising and promotion. “Lifeway Kefir” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Lifeway Kefir” through the method of adspy!

Lifeway Kefir Facebook ad Introduction by ad spy method

“Lifeway Kefir” introduction:Manufacturer of delicious kefir, a probiotic-rich fermented milk smoothie, and other cultured dairy products.

“Lifeway Kefir” Facebook ads last run:2020-02-17 08:40:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Lifeway Kefir” ads data to help “Lifeway Kefir” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Lifeway Kefir”. In this report, we analyze in detail the best ad cases of “Lifeway Kefir”.

Lifeway Kefir Top3 Ads Case Study:

Advertisers Lifeway Kefir Lifeway Kefir Lifeway Kefir
Ad title The Man with the Probiotic Mantle Lifeway Kefir Todo lo que has querido saber sobre los probióticos
Ad text It's important to find ways to show off meaningful things. Creamy, delicious… probiotics and protein? Yes, you can have it all with Lifeway Frozen Kefir. A ... Todos hemos escuchado cómo los probióticos pueden ser saludables para ti, pero ¿qué son exactamen...
Ad format Video Image Image
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 218 days 1 days 271 days
Like 98 7 38

Lifeway Kefir Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Lifeway Kefir” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Lifeway Kefir” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Lifeway Kefir” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Man with the Probiotic Mantle Lifeway Kefir Todo lo que has querido saber sobre los probióticos
Ad text  It's important to find ways to show off meaningful things.  Creamy, delicious… probiotics and protein? Yes, you can have it all with Lifeway Frozen Kefir. A ...  Todos hemos escuchado cómo los probióticos pueden ser saludables para ti, pero ¿qué son exactamen...
Ad type  other  other  other
Ad word count 58  177  149

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Lifeway Kefir”, the text type used is other to obtain the best ad performance. “Lifeway Kefir” can use this copy style more. On the other hand, “Lifeway Kefir” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Lifeway Kefir” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Lifeway Kefir” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Lifeway Kefir” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Lifeway Kefir” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Lifeway Kefir” top 3 ads schedules are: 218 days,1 days, and 271 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Lifeway Kefir”‘s top 1 ad duration is 218 days. Every advertisement has a life cycle.
“Lifeway Kefir” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Lifeway Kefir” ad case study report

If you want to check the best ad case study of other advertisers related to “Lifeway Kefir”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Lifeway Kefir”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.