Award-winning Case Study For Lidl UK By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Lidl UK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Lidl UK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Lidl UK” through the method of adspy!

Lidl UK Facebook ad Introduction by ad spy method

“Lidl UK” introduction:We are available Monday - Friday 08:00 - 17:00, Saturday 09:00 - 17:00 and Sunday 10:00 - 16:00.

“Lidl UK” Facebook ads last run:2019-09-07 07:32:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Lidl UK” ads data to help “Lidl UK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Lidl UK”. In this report, we analyze in detail the best ad cases of “Lidl UK”.

Lidl UK Top3 Ads Case Study:

Advertisers Lidl UK Lidl UK Lidl UK
Ad title Lidl GB Lidl GB London, Charlton
Ad text Bearsden, roll into our in-store bakery! Bellingham, roll into our in-store bakery! London, your new Lidl store is now open!
Ad format Carousel Carousel Carousel
Categories other other other
Duration 2 days 7 days 3 days
Like 7 115 49

Lidl UK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Lidl UK” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Lidl UK” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Lidl UK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Lidl GB Lidl GB London, Charlton
Ad text  Bearsden, roll into our in-store bakery!  Bellingham, roll into our in-store bakery!  London, your new Lidl store is now open!
Ad type  other  other  other
Ad word count 40  42  40

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Lidl UK”, the text type used is other to obtain the best ad performance. “Lidl UK” can use this copy style more. On the other hand, “Lidl UK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Lidl UK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_DIRECTIONS” help “Lidl UK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Lidl UK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Lidl UK” top 3 ads schedules are: 2 days,7 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Lidl UK”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Lidl UK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Lidl UK” ad case study report

If you want to check the best ad case study of other advertisers related to “Lidl UK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Lidl UK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.