Award-winning Case Study For Lidl Belgium By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Lidl Belgium”, or large enterprises, they have established a Facebook page for advertising and promotion. “Lidl Belgium” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Lidl Belgium” through the method of adspy!

Lidl Belgium Facebook ad Introduction by ad spy method

“Lidl Belgium” introduction:Welkom op de officiële Facebook pagina van Lidl België! Bienvenue sur la page facebook officielle de Lidl Belgique !

“Lidl Belgium” Facebook ads last run:2020-01-24 20:38:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Lidl Belgium” ads data to help “Lidl Belgium” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Lidl Belgium”. In this report, we analyze in detail the best ad cases of “Lidl Belgium”.

Lidl Belgium Top3 Ads Case Study:

 1st2nd3rd
Advertisers Lidl Belgium Lidl Belgium Lidl Belgium
Ad title {{product.name}} Fijngebreide zwangerschapstrui Loopband TM 500S - Loopbanden
Ad text Slaap zzzzzacht in een comfortabele pyjama en heerlijk zacht beddengoed.  Een baby kan je nog net niet kopen bij Lidl, wél alle spulletjes die je nodig hebt voor je klein... Zet de grote middelen in om je goede voornemens te blijven volhouden. Nu -20% op heel wat sportar...
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Carousel Carousel Carousel
Categories other other other
Duration 1 days 1 days 3 days
Like 0 0 0

Lidl Belgium Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Lidl Belgium” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Lidl Belgium” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Lidl Belgium” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title {{product.name}} Fijngebreide zwangerschapstrui Loopband TM 500S - Loopbanden
Ad text  Slaap zzzzzacht in een comfortabele pyjama en heerlijk zacht beddengoed.  Een baby kan je nog net niet kopen bij Lidl, wél alle spulletjes die je nodig hebt voor je klein...  Zet de grote middelen in om je goede voornemens te blijven volhouden. Nu -20% op heel wat sportar...
Ad type  other  other  other
Ad word count 73  102  120

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Lidl Belgium”, the text type used is other to obtain the best ad performance. “Lidl Belgium” can use this copy style more. On the other hand, “Lidl Belgium” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Lidl Belgium” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Lidl Belgium” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Lidl Belgium” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Lidl Belgium” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Lidl Belgium” top 3 ads schedules are: 1 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Lidl Belgium”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Lidl Belgium” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Lidl Belgium” ad case study report

If you want to check the best ad case study of other advertisers related to “Lidl Belgium”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Lidl Belgium”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.