Award-winning Case Study For Lexus Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Lexus Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Lexus Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Lexus Australia” through the method of adspy!

Lexus Australia Facebook ad Introduction by ad spy method

“Lexus Australia” introduction:Welcome to the official Lexus Australia Facebook page. We’re here to connect with you and show you how the Lexus world revolves around performance, craft, technology and design. Owning a Lexus is an emotional experience like no other.

“Lexus Australia” Facebook ads last run:2020-02-17 06:24:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Lexus Australia” ads data to help “Lexus Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Lexus Australia”. In this report, we analyze in detail the best ad cases of “Lexus Australia”.

Lexus Australia Top3 Ads Case Study:

Advertisers Lexus Australia Lexus Australia Lexus Australia
Ad title Test drive the Lexus RX Lexus Australia Lexus Australia
Ad text Test drive our Recreational Cross Country, the RX. Click below to confirm your details and your l... The Lexus LC fuses seductive beauty with aerodynamic function to offer a powerful driving experie... The Lexus NX provides the luxury and functionality for whatever your lifestyle. Discover more abo...
Ad format Image Carousel Carousel
Categories Cars Cars Cars
Duration 38 days 1 days 1 days
Like 8 46 49

Lexus Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Lexus Australia” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Lexus Australia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Lexus Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Test drive the Lexus RX Lexus Australia Lexus Australia
Ad text  Test drive our Recreational Cross Country, the RX. Click below to confirm your details and your l...  The Lexus LC fuses seductive beauty with aerodynamic function to offer a powerful driving experie...  The Lexus NX provides the luxury and functionality for whatever your lifestyle. Discover more abo...
Ad type  other  other  other
Ad word count 132  135  113

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Lexus Australia”, the text type used is other to obtain the best ad performance. “Lexus Australia” can use this copy style more. On the other hand, “Lexus Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Lexus Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Lexus Australia” are:BOOK_TRAVEL,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Lexus Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Lexus Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Lexus Australia” top 3 ads schedules are: 38 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Lexus Australia”‘s top 1 ad duration is 38 days. Every advertisement has a life cycle.
“Lexus Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Lexus Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Lexus Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Lexus Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.