Award-winning Case Study For Letter Boy By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Letter Boy”, or large enterprises, they have established a Facebook page for advertising and promotion. “Letter Boy” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Letter Boy” through the method of adspy!

Letter Boy Facebook ad Introduction by ad spy method

“Letter Boy” introduction:Graphic Design and Lettering available internationally. Check website and my instagram: letter_boy for more work!

“Letter Boy” Facebook ads last run:2020-02-17 06:08:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Letter Boy” ads data to help “Letter Boy” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Letter Boy”. In this report, we analyze in detail the best ad cases of “Letter Boy”.

Letter Boy Top3 Ads Case Study:

Advertisers Letter Boy Letter Boy Letter Boy
Ad title 東京 Calligraphy Workshop! Taipei Sign painting workshop! Taipei Sign painting workshop!
Ad text カリグラフィを習いませんか。初心者向けの基本的な道具の使い方、昼食付きです。毎月開催しています。 Taipei Introduction to sign painting workshop in the beginning of december. Click the link for mo... Taipei Introduction to sign painting workshop in the beginning of december. Click the link for mo...
Ad format Video Video Video
Categories Artist Artist Artist
Duration 281 days 15 days 27 days
Like 80 0 0

Letter Boy Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Letter Boy” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Letter Boy” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Letter Boy” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 東京 Calligraphy Workshop! Taipei Sign painting workshop! Taipei Sign painting workshop!
Ad text  カリグラフィを習いませんか。初心者向けの基本的な道具の使い方、昼食付きです。毎月開催しています。  Taipei Introduction to sign painting workshop in the beginning of december. Click the link for mo...  Taipei Introduction to sign painting workshop in the beginning of december. Click the link for mo...
Ad type  other  other  other
Ad word count 48  117  117

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Letter Boy”, the text type used is other to obtain the best ad performance. “Letter Boy” can use this copy style more. On the other hand, “Letter Boy” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Letter Boy” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Letter Boy” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Letter Boy” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Letter Boy” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Letter Boy” top 3 ads schedules are: 281 days,15 days, and 27 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Letter Boy”‘s top 1 ad duration is 281 days. Every advertisement has a life cycle.
“Letter Boy” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Letter Boy” ad case study report

If you want to check the best ad case study of other advertisers related to “Letter Boy”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Letter Boy”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.