Award-winning Case Study For Les Echos By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Les Echos”, or large enterprises, they have established a Facebook page for advertising and promotion. “Les Echos” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Les Echos” through the method of adspy!

Les Echos Facebook ad Introduction by ad spy method

“Les Echos” introduction:Suivez toute notre actualité économique sur : ┃Mobile http://j.mp/App-LesEchos ┃Twitter http://j.mp/TW-LesEchos ┃Instagram http://j.mp/In-LesEchos

“Les Echos” Facebook ads last run:2020-01-24 18:38:50

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Les Echos” ads data to help “Les Echos” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Les Echos”. In this report, we analyze in detail the best ad cases of “Les Echos”.

Les Echos Top3 Ads Case Study:

 1st2nd3rd
Advertisers Les Echos Les Echos Les Echos
Ad title La Corée du Nord cache-t-elle une « aporcalypse » ? Douze événements improbables auxquels il faut se préparer Abonnez-vous à -50%
Ad text Les experts craignent une situation catastrophique [Par Jacques Attali] Voici douze événements extrêmes, peu probables, mais pas du tout impossible... Et vous, comment faites-vous pour rester informé ? #digital #premium #lesechos #lecturezen #abo
CTA type LEARN_MORE LEARN_MORE SUBSCRIBE
Ad format Image Image Image
Categories other other other
Duration 94 days 2 days 2 days
Like 2766 3 11

Les Echos Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Les Echos” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Les Echos” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Les Echos” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title La Corée du Nord cache-t-elle une « aporcalypse » ? Douze événements improbables auxquels il faut se préparer Abonnez-vous à -50%
Ad text  Les experts craignent une situation catastrophique  [Par Jacques Attali] Voici douze événements extrêmes, peu probables, mais pas du tout impossible...  Et vous, comment faites-vous pour rester informé ? #digital #premium #lesechos #lecturezen #abo
Ad type  other  other  other
Ad word count 50  158  96

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Les Echos”, the text type used is other to obtain the best ad performance. “Les Echos” can use this copy style more. On the other hand, “Les Echos” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Les Echos” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Les Echos” are:LEARN_MORE,LEARN_MORE,SUBSCRIBE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Les Echos” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Les Echos” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Les Echos” top 3 ads schedules are: 94 days,2 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Les Echos”‘s top 1 ad duration is 94 days. Every advertisement has a life cycle.
“Les Echos” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Les Echos” ad case study report

If you want to check the best ad case study of other advertisers related to “Les Echos”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Les Echos”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.