Award-winning Case Study For Les Éditions RDL By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Les Éditions RDL”, or large enterprises, they have established a Facebook page for advertising and promotion. “Les Éditions RDL” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Les Éditions RDL” through the method of adspy!

Les Éditions RDL Facebook ad Introduction by ad spy method

“Les Éditions RDL” introduction:Éditeur et distributeur de ressources éducatives

“Les Éditions RDL” Facebook ads last run:2020-02-03 19:29:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Les Éditions RDL” ads data to help “Les Éditions RDL” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Les Éditions RDL”. In this report, we analyze in detail the best ad cases of “Les Éditions RDL”.

Les Éditions RDL Top3 Ads Case Study:

 1st2nd3rd
Advertisers Les Éditions RDL Les Éditions RDL Les Éditions RDL
Ad title Les Éditions RDL La roue des verbes français Les Éditions RDL
Ad text Cadeau pour les enseignant(e)s au Salon du livre de Québec! Les 75 premiers enseignants qui visi... Découvrez nos roues édicatives! Simple, rapide et amusant! Cadeau pour les enseignant(e)s au Salon du livre de l'Outaouais! Les 75 premiers enseignants qui...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Video Image
Categories Publisher Publisher Publisher
Duration 5 days 30 days 3 days
Like 0 11 1

Les Éditions RDL Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Les Éditions RDL” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Les Éditions RDL” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Les Éditions RDL” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Les Éditions RDL La roue des verbes français Les Éditions RDL
Ad text  Cadeau pour les enseignant(e)s au Salon du livre de Québec! Les 75 premiers enseignants qui visi...  Découvrez nos roues édicatives! Simple, rapide et amusant!  Cadeau pour les enseignant(e)s au Salon du livre de l'Outaouais! Les 75 premiers enseignants qui...
Ad type  other  other  other
Ad word count 964  58  947

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Les Éditions RDL”, the text type used is other to obtain the best ad performance. “Les Éditions RDL” can use this copy style more. On the other hand, “Les Éditions RDL” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Les Éditions RDL” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Les Éditions RDL” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Les Éditions RDL” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Les Éditions RDL” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Les Éditions RDL” top 3 ads schedules are: 5 days,30 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Les Éditions RDL”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Les Éditions RDL” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Les Éditions RDL” ad case study report

If you want to check the best ad case study of other advertisers related to “Les Éditions RDL”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Les Éditions RDL”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.