Award-winning Case Study For Leonidas Chocolates By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Leonidas Chocolates”, or large enterprises, they have established a Facebook page for advertising and promotion. “Leonidas Chocolates” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Leonidas Chocolates” through the method of adspy!

Leonidas Chocolates Facebook ad Introduction by ad spy method

“Leonidas Chocolates” introduction:We sell fresh Belgian chocolates and other delicious European confections! Tues - Sat. 10-6; Sun. 12-5.

“Leonidas Chocolates” Facebook ads last run:2020-02-21 21:20:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Leonidas Chocolates” ads data to help “Leonidas Chocolates” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Leonidas Chocolates”. In this report, we analyze in detail the best ad cases of “Leonidas Chocolates”.

Leonidas Chocolates Top3 Ads Case Study:

Advertisers Leonidas Chocolates Leonidas Chocolates Leonidas Chocolates
Ad title Leonidas Chocolates Love + Chocolate ~ Leonidas (@loveandchocolateshop) • Instagram photos and videos Leonidas Chocolates
Ad text So fun filling up our girls’ Easter baskets with so many yummy treats. Scroll through to see all ... We recently added a couple of new pieces to the counter that we think you really need to try. The... Shop small and visit our family-owned Belgian Chocolate shop for all your holiday gift needs! Ton...
Ad format Carousel Image Image
Categories Candy Store Candy Store Candy Store
Duration 1 days 4 days 1 days
Like 0 0 0

Leonidas Chocolates Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Leonidas Chocolates” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Leonidas Chocolates” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Leonidas Chocolates” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Leonidas Chocolates Love + Chocolate ~ Leonidas (@loveandchocolateshop) • Instagram photos and videos Leonidas Chocolates
Ad text  So fun filling up our girls’ Easter baskets with so many yummy treats. Scroll through to see all ...  We recently added a couple of new pieces to the counter that we think you really need to try. The...  Shop small and visit our family-owned Belgian Chocolate shop for all your holiday gift needs! Ton...
Ad type  other  other  other
Ad word count 288  467  232

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Leonidas Chocolates”, the text type used is other to obtain the best ad performance. “Leonidas Chocolates” can use this copy style more. On the other hand, “Leonidas Chocolates” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Leonidas Chocolates” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Leonidas Chocolates” are:GET_DIRECTIONS,GET_DIRECTIONS,GET_DIRECTIONS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_DIRECTIONS” help “Leonidas Chocolates” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Leonidas Chocolates” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Leonidas Chocolates” top 3 ads schedules are: 1 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Leonidas Chocolates”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Leonidas Chocolates” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Leonidas Chocolates” ad case study report

If you want to check the best ad case study of other advertisers related to “Leonidas Chocolates”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Leonidas Chocolates”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.