Award-winning Case Study For Leonard Dews By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Leonard Dews”, or large enterprises, they have established a Facebook page for advertising and promotion. “Leonard Dews” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Leonard Dews” through the method of adspy!

Leonard Dews Facebook ad Introduction by ad spy method

“Leonard Dews” introduction:Visit us online at With a rich heritage dating back to 1877, Leonard Dews Jewellers has an enviable reputation for the finest diamonds and most exquisite jewellery.

“Leonard Dews” Facebook ads last run:2020-02-27 22:50:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Leonard Dews” ads data to help “Leonard Dews” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Leonard Dews”. In this report, we analyze in detail the best ad cases of “Leonard Dews”.

Leonard Dews Top3 Ads Case Study:

Advertisers Leonard Dews Leonard Dews Leonard Dews
Ad title The Leonard Dews Signature Collection Leonard Dews Leonard Dews
Ad text Happy April! The birthstone for this month is... diamond!🥰 We absolutely adore diamonds at Leona... Easter symbolises new beginnings and is a popular time of year for weddings, but if you’ve been l... Is it time for an eternity ring? Eternity rings, also known as infinity rings, are often given ...
CTA type N/A N/A N/A
Ad format Carousel Image Image
Categories Jewelry & Watches Store Jewelry & Watches Store Jewelry & Watches Store
Duration 20 days 5 days 1 days
Like 6 7 36

Leonard Dews Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Leonard Dews” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Leonard Dews” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Leonard Dews” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Leonard Dews Signature Collection Leonard Dews Leonard Dews
Ad text  Happy April! The birthstone for this month is... diamond!🥰 We absolutely adore diamonds at Leona...  Easter symbolises new beginnings and is a popular time of year for weddings, but if you’ve been l...  Is it time for an eternity ring? Eternity rings, also known as infinity rings, are often given ...
Ad type  other  other  other
Ad word count 601  455  374

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Leonard Dews”, the text type used is other to obtain the best ad performance. “Leonard Dews” can use this copy style more. On the other hand, “Leonard Dews” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Leonard Dews” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Leonard Dews” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Leonard Dews” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Leonard Dews” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Leonard Dews” top 3 ads schedules are: 20 days,5 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Leonard Dews”‘s top 1 ad duration is 20 days. Every advertisement has a life cycle.
“Leonard Dews” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Leonard Dews” ad case study report

If you want to check the best ad case study of other advertisers related to “Leonard Dews”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Leonard Dews”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.