Award-winning Case Study For Leo Express By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Leo Express”, or large enterprises, they have established a Facebook page for advertising and promotion. “Leo Express” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Leo Express” through the method of adspy!

Leo Express Facebook ad Introduction by ad spy method

“Leo Express” introduction:Vítejte na oficiálním profilu Leo Express! Přinášíme nový standard v železniční a autobusové dopravě. Nastupte si, právě vyrážíme!

“Leo Express” Facebook ads last run:2020-02-17 08:44:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Leo Express” ads data to help “Leo Express” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Leo Express”. In this report, we analyze in detail the best ad cases of “Leo Express”.

Leo Express Top3 Ads Case Study:

Advertisers Leo Express Leo Express Leo Express
Ad title Vyrazte s námi na cyklovýlet 🧡 Stylové cestování po Evropě🧡 Štýlové cestovanie po Európe🧡
Ad text S námi můžete kola přepravit na všech vlakových a vybraných autobusových spojích! ‍♂️✅ Vyrazte s námi za novými zážitky Klikněte si pro jízdenku na naše stránky a vybírejte z více než ... Lákalo vás cestovanie, ale nakoniec to nevyšlo? Kúpte si lístok, než vám ujde vlak!⏩
Ad format Video Image Image
Categories Transportation Service Transportation Service Transportation Service
Duration 1 days 40 days 29 days
Like 30 36 0

Leo Express Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Leo Express” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Leo Express” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Leo Express” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Vyrazte s námi na cyklovýlet 🧡 Stylové cestování po Evropě🧡 Štýlové cestovanie po Európe🧡
Ad text  S námi můžete kola přepravit na všech vlakových a vybraných autobusových spojích! ‍♂️✅  Vyrazte s námi za novými zážitky Klikněte si pro jízdenku na naše stránky a vybírejte z více než ...  Lákalo vás cestovanie, ale nakoniec to nevyšlo? Kúpte si lístok, než vám ujde vlak!⏩
Ad type  other  other  other
Ad word count 86  111  84

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Leo Express”, the text type used is other to obtain the best ad performance. “Leo Express” can use this copy style more. On the other hand, “Leo Express” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Leo Express” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Leo Express” are:LEARN_MORE,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Leo Express” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Leo Express” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Leo Express” top 3 ads schedules are: 1 days,40 days, and 29 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Leo Express”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Leo Express” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Leo Express” ad case study report

If you want to check the best ad case study of other advertisers related to “Leo Express”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Leo Express”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.