Award-winning Case Study For Lemon Tree Hotels By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Lemon Tree Hotels”, or large enterprises, they have established a Facebook page for advertising and promotion. “Lemon Tree Hotels” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Lemon Tree Hotels” through the method of adspy!

Lemon Tree Hotels Facebook ad Introduction by ad spy method

“Lemon Tree Hotels” introduction:Lemon Tree Hotels is India’s largest chain in the mid-priced hotels sector & 3rd largest overall, as of June 30, 2017, according to the Horwath Report. It operates 50 hotels in 31 cities with ~5000 rooms & over 5000 employees(as on August 1, 2018)

“Lemon Tree Hotels” Facebook ads last run:2020-02-17 09:40:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Lemon Tree Hotels” ads data to help “Lemon Tree Hotels” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Lemon Tree Hotels”. In this report, we analyze in detail the best ad cases of “Lemon Tree Hotels”.

Lemon Tree Hotels Top3 Ads Case Study:

Advertisers Lemon Tree Hotels Lemon Tree Hotels Lemon Tree Hotels
Ad title Platinum Member Exclusive Offer Lemon Tree Hotels Rooms starting at Rs. 1099
Ad text Platinum Member Exclusive Offer Avail flat 30% off on rooms along with breakfast, Ultra High-Spee... Sign Up Now To Our Rewards Program Lemon Tree Smiles, And Get Flat 25% Off. Now offering day rooms between 8am to 8pm either for 4 hours or 8 hours
Ad format Image Image Image
Categories other other other
Duration 1 days 32 days 1 days
Like 15 790 217

Lemon Tree Hotels Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Lemon Tree Hotels” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Lemon Tree Hotels” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Lemon Tree Hotels” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Platinum Member Exclusive Offer Lemon Tree Hotels Rooms starting at Rs. 1099
Ad text  Platinum Member Exclusive Offer Avail flat 30% off on rooms along with breakfast, Ultra High-Spee...  Sign Up Now To Our Rewards Program Lemon Tree Smiles, And Get Flat 25% Off.  Now offering day rooms between 8am to 8pm either for 4 hours or 8 hours
Ad type  other  other  other
Ad word count 137  75  71

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Lemon Tree Hotels”, the text type used is other to obtain the best ad performance. “Lemon Tree Hotels” can use this copy style more. On the other hand, “Lemon Tree Hotels” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Lemon Tree Hotels” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Lemon Tree Hotels” are:BOOK_TRAVEL,SIGN_UP,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Lemon Tree Hotels” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Lemon Tree Hotels” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Lemon Tree Hotels” top 3 ads schedules are: 1 days,32 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Lemon Tree Hotels”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Lemon Tree Hotels” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Lemon Tree Hotels” ad case study report

If you want to check the best ad case study of other advertisers related to “Lemon Tree Hotels”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Lemon Tree Hotels”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.