Award-winning Case Study For Leica Geosystems By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Leica Geosystems”, or large enterprises, they have established a Facebook page for advertising and promotion. “Leica Geosystems” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Leica Geosystems” through the method of adspy!

Leica Geosystems Facebook ad Introduction by ad spy method

“Leica Geosystems” introduction:Leica Geosystems – when it has to be right With close to 200 years of pioneering solutions to measure the world, Leica Geosystems products and services are trusted by professionals worldwide.

“Leica Geosystems” Facebook ads last run:2020-01-24 18:34:44

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Leica Geosystems” ads data to help “Leica Geosystems” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Leica Geosystems”. In this report, we analyze in detail the best ad cases of “Leica Geosystems”.

Leica Geosystems Top3 Ads Case Study:

Advertisers Leica Geosystems Leica Geosystems Leica Geosystems
Ad title Leica DSX: อุปกรณ์พกพาสะดวกพร้อมซอฟต์แวร์ที่ใช้งานง่าย Leica FlexLine Series Choose the Best Accessory for the Work
Ad text Leica DSX utility and mapping solutionเป็ นเทคโนโลยีแรกที่ผู้ใช้งานไม่ต้องตีความข ้อมูลดิบให้ยุ่ง... The new Leica FlexLine manual total station series represents our core values that have been deve... Explore the latest high-quality accessories Leica Geosystems offers for your professional equipme...
Ad format Video Image Image
Categories other other other
Duration 1 days 3 days 11 days
Like 33 278 453

Leica Geosystems Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Leica Geosystems” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Leica Geosystems” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Leica Geosystems” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Leica DSX: อุปกรณ์พกพาสะดวกพร้อมซอฟต์แวร์ที่ใช้งานง่าย Leica FlexLine Series Choose the Best Accessory for the Work
Ad text  Leica DSX utility and mapping solutionเป็ นเทคโนโลยีแรกที่ผู้ใช้งานไม่ต้องตีความข ้อมูลดิบให้ยุ่ง...  The new Leica FlexLine manual total station series represents our core values that have been deve...  Explore the latest high-quality accessories Leica Geosystems offers for your professional equipme...
Ad type  other  other  other
Ad word count 249  261  344

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Leica Geosystems”, the text type used is other to obtain the best ad performance. “Leica Geosystems” can use this copy style more. On the other hand, “Leica Geosystems” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Leica Geosystems” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Leica Geosystems” are:LEARN_MORE,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Leica Geosystems” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Leica Geosystems” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Leica Geosystems” top 3 ads schedules are: 1 days,3 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Leica Geosystems”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Leica Geosystems” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Leica Geosystems” ad case study report

If you want to check the best ad case study of other advertisers related to “Leica Geosystems”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Leica Geosystems”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.