Award-winning Case Study For LEGO Games By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “LEGO Games”, or large enterprises, they have established a Facebook page for advertising and promotion. “LEGO Games” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “LEGO Games” through the method of adspy!

LEGO Games Facebook ad Introduction by ad spy method

“LEGO Games” introduction:You have reached the OFFICIAL LEGO Video Games destination on Facebook! We’re all about video gaming and our goal is to bring the good well-known LEGO play experience into fun and challenging video games.

“LEGO Games” Facebook ads last run:2020-02-18 22:55:11

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “LEGO Games” ads data to help “LEGO Games” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “LEGO Games”. In this report, we analyze in detail the best ad cases of “LEGO Games”.

LEGO Games Top3 Ads Case Study:

Advertisers LEGO Games LEGO Games LEGO Games
Ad title LEGO® Game & Film Doublepacks The LEGO Movie 2 Game The LEGO Movie 2 Game
Ad text Play and Watch! LEGO® Game & Film Doublepacks are Available Now! Greetings from Apocalypseburg Out now Greetings from Apocalypseburg! The LEGO Movie 2 Videogame and FREE Galactic Adventures DLC is out...
Ad format Video Video Video
Categories other Games/Toys Games/Toys
Duration 11 days 1 days 1 days
Like 39 0 0

LEGO Games Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “LEGO Games” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“LEGO Games” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “LEGO Games” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title LEGO® Game & Film Doublepacks The LEGO Movie 2 Game The LEGO Movie 2 Game
Ad text  Play and Watch! LEGO® Game & Film Doublepacks are Available Now!  Greetings from Apocalypseburg Out now  Greetings from Apocalypseburg! The LEGO Movie 2 Videogame and FREE Galactic Adventures DLC is out...
Ad type  other  other  other
Ad word count 64  37  102

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “LEGO Games”, the text type used is other to obtain the best ad performance. “LEGO Games” can use this copy style more. On the other hand, “LEGO Games” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “LEGO Games” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “LEGO Games” are:SHOP_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “LEGO Games” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “LEGO Games” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “LEGO Games” top 3 ads schedules are: 11 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “LEGO Games”‘s top 1 ad duration is 11 days. Every advertisement has a life cycle.
“LEGO Games” should put ads in the best time period, so that ads get the most value in a limited time.

Related “LEGO Games” ad case study report

If you want to check the best ad case study of other advertisers related to “LEGO Games”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “LEGO Games”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.