Award-winning Case Study For LEGO DUPLO By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “LEGO DUPLO”, or large enterprises, they have established a Facebook page for advertising and promotion. “LEGO DUPLO” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “LEGO DUPLO” through the method of adspy!

LEGO DUPLO Facebook ad Introduction by ad spy method

“LEGO DUPLO” introduction:A LEGO DUPLO építőkockák mérete a hagyományos LEGO kockát kétszerese, így tökéletesen beleillenek a határtalan képzelőerővel bíró gyerekek apró kis kezeibe.

“LEGO DUPLO” Facebook ads last run:2020-02-17 09:20:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “LEGO DUPLO” ads data to help “LEGO DUPLO” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “LEGO DUPLO”. In this report, we analyze in detail the best ad cases of “LEGO DUPLO”.

LEGO DUPLO Top3 Ads Case Study:

Ad title Repülőtér és teherautó Kaland újra és újra! Rendőrség és tűzoltóság
Ad text Fejleszd gyermeked kreativitását! Induljatok képzeletbeli ásásra vagy repülős utazásra! Alkossatok, és játsszatok együtt hangosan a Tűzoltóautóval és Rendőrkapitányság készlettel! Fejleszd gyermeked kreativitását, és induljatok együtt rendőrségi és tűzoltós kalandokra!
Ad format Video Video Video
Categories Baby Goods/Kids Goods Baby Goods/Kids Goods Baby Goods/Kids Goods
Duration 2 days 2 days 2 days
Like 7 4 5

LEGO DUPLO Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “LEGO DUPLO” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“LEGO DUPLO” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “LEGO DUPLO” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Repülőtér és teherautó Kaland újra és újra! Rendőrség és tűzoltóság
Ad text  Fejleszd gyermeked kreativitását! Induljatok képzeletbeli ásásra vagy repülős utazásra!  Alkossatok, és játsszatok együtt hangosan a Tűzoltóautóval és Rendőrkapitányság készlettel!  Fejleszd gyermeked kreativitását, és induljatok együtt rendőrségi és tűzoltós kalandokra!
Ad type  other  other  other
Ad word count 87  91  89

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “LEGO DUPLO”, the text type used is other to obtain the best ad performance. “LEGO DUPLO” can use this copy style more. On the other hand, “LEGO DUPLO” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “LEGO DUPLO” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “LEGO DUPLO” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “LEGO DUPLO” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “LEGO DUPLO” top 3 ads schedules are: 2 days,2 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “LEGO DUPLO”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“LEGO DUPLO” should put ads in the best time period, so that ads get the most value in a limited time.

Related “LEGO DUPLO” ad case study report

If you want to check the best ad case study of other advertisers related to “LEGO DUPLO”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “LEGO DUPLO”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.