Award-winning Case Study For LCI Melbourne By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “LCI Melbourne”, or large enterprises, they have established a Facebook page for advertising and promotion. “LCI Melbourne” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “LCI Melbourne” through the method of adspy!

LCI Melbourne Facebook ad Introduction by ad spy method

“LCI Melbourne” introduction:LCI Melbourne is a higher education institute uniquely specialising in the design arts. It is part of the global LCI Education Network, which has 22 campuses around the world.

“LCI Melbourne” Facebook ads last run:2020-02-17 06:36:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “LCI Melbourne” ads data to help “LCI Melbourne” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “LCI Melbourne”. In this report, we analyze in detail the best ad cases of “LCI Melbourne”.

LCI Melbourne Top3 Ads Case Study:

Advertisers LCI Melbourne LCI Melbourne LCI Melbourne
Ad title LCI Melbourne LCI Melbourne LCI Melbourne
Ad text A very cool opening for Martha Cooper’s ‘Street Shots’ today! And yes that is multiple time Archi... Become tomorrow's designers, advertisers, film-makers, or artists at LCI Melbourne. A design degr... Become tomorrow's designers, advertisers, film-makers, or artists at LCI Melbourne.
Ad format Video Carousel Carousel
Categories other College & University College & University
Duration 2 days 35 days 22 days
Like 3350 0 0

LCI Melbourne Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “LCI Melbourne” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“LCI Melbourne” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “LCI Melbourne” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title LCI Melbourne LCI Melbourne LCI Melbourne
Ad text  A very cool opening for Martha Cooper’s ‘Street Shots’ today! And yes that is multiple time Archi...  Become tomorrow's designers, advertisers, film-makers, or artists at LCI Melbourne. A design degr...  Become tomorrow's designers, advertisers, film-makers, or artists at LCI Melbourne.
Ad type  other  other  other
Ad word count 476  193  83

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “LCI Melbourne”, the text type used is other to obtain the best ad performance. “LCI Melbourne” can use this copy style more. On the other hand, “LCI Melbourne” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “LCI Melbourne” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “LCI Melbourne” are:N/A,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “LCI Melbourne” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “LCI Melbourne” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “LCI Melbourne” top 3 ads schedules are: 2 days,35 days, and 22 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “LCI Melbourne”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“LCI Melbourne” should put ads in the best time period, so that ads get the most value in a limited time.

Related “LCI Melbourne” ad case study report

If you want to check the best ad case study of other advertisers related to “LCI Melbourne”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “LCI Melbourne”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.